PricingBrew

Insights & Tips

Each week we publish new insights that can help drive better B2B pricing outcomes. A few of those latest insights and tips are available here.

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The Compounding Power of Pricing Accuracy


The difference between 99.9% and 99.9999% is bigger than you think.

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Responsibly Empowering Sales with Pricing Authority


Ever feel like you are in a power struggle with the sales team? Find out how to change that dynamic.

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Safely Navigating the Pricing Universe


A superior pricing person uses superior judgment to avoid situations that require the use of superior skill.

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Price Perceptions Shouldn't Be An Afterthought


What can a recent pricing controversy in the fast food industry teach us about proactively managing pricing perceptions in B2B environments? Plenty.

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This Demand Myth Could Be Hurting Your Prices


There's a prevalent myth about the nature of B2B demand that causes too many pricing teams to overlook a big strategic improvement opportunity. Don't fall for this myth! Do this instead.

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The Most Underrated B2B Pricing Initiatives


The most popular or most "talked about" pricing initiatives often come wrapped in a great deal of hype and may not be the best fit for your company's specific situation and needs. What should you do instead?

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Tackling Sloppiness in Pricing Execution


Learn what the Swiss cheese model of accident causation can teach us about latent failures and avoiding problems in B2B pricing.

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This Is What Makes Others Envious About Pricing


Wanna know a secret? Pricing folks don't have to work as hard as people in a lot of other roles. Here's why.

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