17 Customer Insights for More Strategic Pricing
Understanding Your Buyers in Order to Create the Conditions for More Profitable Pricing Outcomes
Real strategic pricing is all about proactively creating the conditions under which better and more profitable pricing outcomes are the natural result. But with a mandate this broad and encompassing, where do you begin? In this guide, you will learn about:
- How making a concerted effort to utilize this type of information and insight creates competitive advantages.
- Seven key insights into buyers' views on their specific situation and their perceptions of marketplace.
- Six aspects of buyers' perspectives on the competitive landscape and the viable alternatives available.
- Four crucial insights into how buyers go about gathering the information they need to make purchasing decisions.
This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Identifying & Capturing Profitable "Quick Wins"
It’s always good to have a few simple strategies close at hand for boosting margin dollars without having to expend a lot of time, effort, or money. In this three-part recorded training session, we discuss and explain 15 "quick win" strategies and tactics that have proven effective for others.
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Tweaking Your Sales Strategy to Improve Prices
A well thought-out strategy can reduce pricing pressure and increase deal velocity. This guide explains how relatively small adjustments to your sales strategy in a few high-leverage areas can combine and compound to produce dramatic results.
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The Fundamentals of Value-Based Pricing
Value-based pricing is like any other business practice in that most of the power comes from mastering the fundamentals. In this on-demand webinar, learn the core concepts and essential processes that generate the most bang for the buck.
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21 Questions About Your Price Segmentation
It can be difficult to know if your price segmentation model is as effective as it should be. This 21-point diagnostic assessment helps you measure how good your model really is and uncover potential areas of improvement.
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