Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Express Guide

Already a subscriber? Login

Subscribe and get immediate access to this guide, full access to our research library, and much more...

Avoiding Mistakes in Customer Profitability Management

Five Common Mistakes to Avoid When Looking to Improve Customer Profitability and Lifetime Value

When it comes to actively managing customer profitability and lifetime value, there’s a lot to know. It’s a huge topic with a lot of different angles and dimensions. So, it’s easy to make mistakes. In this video guide, you will learn about:

  • The right level of accuracy to strive for in your measurements to avoid getting bogged down.
  • Why you should seriously consider using a segmentation model specific to customer profitability.
  • How to avoid myopia and pay appropriate attention to all of the various profitability drivers.
  • Prioritize your approach to avoid losing long-term customers in the interest of short-term gains.

This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Defend Your Prices

    In B2B environments, you're sometimes facing a battle on two fronts: With customers and prospects, and with others inside your own company. In this on-demand webinar, learn about effective strategies and tactics for defending your prices internally and externally.

    View This Webinar

  • How Customers Evaluate a Price

    Customers aren't as logical in understanding value and assessing a price as you might think. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates your prices.

    View This Guide

  • Combating Competitive Pricing Pressure

    Pricing pressure is just a fact of life. But how well you handle that pressure can determine whether your business ultimately succeeds or fails. This guide exposes 15 ways to address (and prepare for) competitive pricing pressure.

    View This Guide

  • Assessing Your Pricing Capabilities

    While you might think your pricing capabilities are pretty good, how do you really know? How can you tell? In this on-demand webinar, learn how to leverage "3 P" assessments to figure out where you're at and where you need to improve.

    View This Webinar