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Finding Your Path Toward Pricing Improvement

An Insightful Conversation with Andre Weber of Simon-Kucher & Partners About Pricing Improvement in B2B

You can't put your finger on it, but you just know that something's wrong with your pricing. What do you do? In this expert interview, we talk to Andre Weber of Simon-Kucher Partners about the pricing problems he typically encounters and how companies can overcome them.

  • The most common pricing problems and issues that B2B companies are struggling with today.
  • The really important aspect of win-loss data and why you should get past the excuses for not collecting it.
  • The types of human resources you should be looking for when building a pricing organization or function.
  • The psychological benefits of creating price-value options and stratifying your spread of offerings.

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More Subscriber-Only Resources From Our Library

  • Rethinking the "Pricing Journey"

    The “crawl, walk, run” approach used to be the standard for developing pricing capabilities in B2B. But that was 5-7 years ago, and a lot has changed since then. Read this provocative report to learn why you must rethink the pricing journey.

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  • Where Should the Pricing Function Be Located?

    Should Pricing report directly to the CEO? Should it be located in Sales, Marketing, Product, or Finance? While none of these organizational locations is perfect, through our research, we've been able to identify and document some of the common pros and cons associated with each location.

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  • Revamping Sales Comp to Improve Pricing

    In this on-demand webinar, you'll learn about the pros and cons of various approaches for infusing pricing performance into your sales compensation plan to reduce unnecessary discounting and boost profitability.

    View This Webinar

  • Price Promotions in B2B

    For many, price promotions are a go-to tactic when it looks like revenue targets might be missed. What do we really need to know about price promotions in B2B to avoid costly mistakes?

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