Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

How Pricing Should Navigate This Crisis

Considerations, Tactics, and Tips for Weathering This Massive Market Disruption

To say that the global pandemic is producing "extreme market dynamics" is an understatement of monumental proportions. In some categories, demand is skyrocketing and companies are struggling to keep up. At the same time, demand in many other categories has all but disappeared and companies are wondering how they're going to survive. As a pricing function, what should you be doing right now to help your company weather the storm? In this on-demand webinar, you'll learn about:

  • Tactics for dealing with increases in demand that can outstrip your capacity or supply.
  • What to do...and NOT do...when most of your prospects vanish and demand evaporates.
  • Identifying the key customers and segments that should be prioritized for the duration.
  • The strategic initiatives and additional capabilities that pricing teams should focus on.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Pricing Process Improvement

    In this session, we discuss the critical differences between process types, how to use end-to-end process mapping for diagnostics and prioritization, pricing technology considerations, and common mistakes to avoid.

    View This Webinar
  • Rethinking the "Pricing Journey"

    The “crawl, walk, run” approach used to be the standard for developing pricing capabilities in B2B. But that was 5-7 years ago, and a lot has changed since then. Read this provocative report to learn why you must rethink the pricing journey.

    View This Research
  • Underrated Pricing Technology Evaluation Criteria

    This 36-question diagnostic exposes and explains seven areas of pricing technology evaluation and comparison that are underrated, underutilized, and deserving of much greater consideration by prospective buyers.

    View This Diagnostic
  • How to Price New Products

    In this on-demand webinar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.

    View This Webinar