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How Pricing Should Navigate This Crisis

Considerations, Tactics, and Tips for Weathering This Massive Market Disruption

To say that the global pandemic is producing "extreme market dynamics" is an understatement of monumental proportions. In some categories, demand is skyrocketing and companies are struggling to keep up. At the same time, demand in many other categories has all but disappeared and companies are wondering how they're going to survive. As a pricing function, what should you be doing right now to help your company weather the storm? In this on-demand webinar, you'll learn about:

  • Tactics for dealing with increases in demand that can outstrip your capacity or supply.
  • What to do...and NOT do...when most of your prospects vanish and demand evaporates.
  • Identifying the key customers and segments that should be prioritized for the duration.
  • The strategic initiatives and additional capabilities that pricing teams should focus on.

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