PricingBrew

Subscriber-Only Expert Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

Working With the C-Suite to Improve Pricing

Veteran Pricing Professional Lydia DiLiello on How to Work More Effectively with the Executive Management Team

A common refrain amongst B2B pricing people is that their executive management just doesn't get it. And as a result, the C-suite doesn't provide the level of support for pricing improvement that is warranted. In this conversation with Lydia DiLiello, a pricing practitioner with decades of experience, you will learn about:

  • How executive management tends to view pricing in the overall scheme of things and in-relation to other issues.
  • Using better ways to package and present your pricing information and proposals to executive management.
  • How to minimize perceived risks around your pricing recommendations and make it easy for execs to say "yes".
  • Developing the "soft" skills that can make you more effective and help you avoid getting typecast as an analyst.

This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Building a Better Bid Desk

    Large bids and quotes can have huge impacts on everything from revenue and profit to capacity utilization and strategic positioning. In this on-demand training session, learn strategies and tactics for improving the effectiveness of your bid desk.

    View This Webinar
  • Identifying & Capturing Profitable "Quick Wins"

    It’s always good to have a few simple strategies close at hand for boosting margin dollars without having to expend a lot of time, effort, or money. In this three-part recorded training session, we discuss and explain 15 "quick win" strategies and tactics that have proven effective for others.

    View This Webinar
  • Understanding How B2B Pricing Is Different

    It's dangerous to assume that the pricing principles are the same whether the buyer is an individual consumer or a business. This guide explains five important differences between B2B and B2C pricing and how you can use them to your advantage.

    View This Guide
  • Developing Pricing People Into Business Leaders

    How do you develop great pricers and prepare them for other leadership positions in the company? In this interview, Greg Preuer discusses his team's intense, 48-week pricing training program.

    View This Interview