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Getting Beyond Pricing to Make a Real Impact

Step Out of Your “Box” and Influence the Upstream Decisions That Can Ultimately Make or Break Your Pricing Efforts

To be effective in B2B pricing, you have to be able to align, coordinate, and influence all of the different functional groups involved. And the more you actually know about these other areas, the easier it’s going to be to have a positive impact. In this guide, you'll learn:

  • How to influence the upstream decisions that can determine how effective your pricing efforts are going to be.
  • A 5-point plan you can use to get beyond the typical confines of the pricing practice and have a greater impact.
  • 6 hurdles you need to watch out for when working with other departments---and proven ways to get over them.
  • A downloadable Cheat Sheet with an overview of the different areas and recommendations for working with them.

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More Subscriber-Only Resources From Our Library

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  • The Fundamentals of Price Segmentation

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