Bringing More Precision To Pricing
Pricing is becoming less like guesswork and more like science all the time. See how there are much better ways to answer the questions your team is analyzing.
The Trick to Simplifying Price Segmentation
Your segmentation model might seem too complex to manage, but this technique will make it much easier
3 Ways To Resist Snap Decisions in Pricing
While we're all wired toward taking rapid action in the face of a crisis or market disruption, there can be some serious downsides and negative consequences. So what's the alternative?
Answering the Most Powerful Strategic Pricing Question
What if answering a single question could help you become much more strategic, as a pricing function and as an individual pricing practitioner?
How To Escape The "Bad Pricing Data" Trap
When you allow others to frame the issue of "bad data," you can find yourself trapped in a never-ending quest for an unattainable level of data quality and accuracy. Here's how to avoid this frustrating trap.
Pricing’s 'Broken Window' Theory
Are your pricing practices sending the wrong message to salespeople and customers?
A High-Flying Lesson in Price Segmentation
If you saw a pilot wearing a gorilla mask and bowler hat while smoking a stogie, what would you think?
