Sometime in the very near future, computers will be far better than humans at setting prices. Are you ready for this new reality?
Here's a hint: it's the same way you spot a bad character in a movie.
There are 3 huge reasons pricing teams should resist the urge to just do as they're told. It's time to push back when others try to define your role, set your direction, and establish the scope of your job.
You know the storm is coming. So are you really going to wait for all the specifics to be nailed down with 100% certainty to actually do something?
In pricing, it can be challenging to stay focused on what's most important. And on occasion, we need someone to say, "Snap out of it!" so we can get our priorities back in order. Well, here you go...
Creating a price segmentation model is hard. Here's a way to get your customers to do most of the heavy lifting for you.
You may want it. And you may even think that you need it. But having ultimate authority over pricing is not all it's cracked up to be and there are some major downsides. So what should you be shooting for instead?