This 10-15 minute test can tell you at a glance if your pricing team is focusing on the right things.
Telling them about this kind of price increase can actually make customers feel grateful and reduce your defection rate.
If you're currently committing this error, you could be exacerbating the problems in your business.
If you know these five things about your customers, you'll be well on your way to achieving greater profitability for your company.
Learning to emulate what leading pricing teams are doing right is clearly an important and valuable endeavor. That said, paying close attention to what leading teams refuse to do can also be very enlightening.
How do you quantify pricing improvements when other things are dragging down profits? How do you prove the impact of better pricing when other things are getting the credit? A simple tool provides the answers...