Insights & Tips

Each week we publish new insights that can help drive better B2B pricing outcomes. A few of those latest insights and tips are available here.

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The Secret to Price Segmentation (and Good Burgers)

What can you learn about pricing segmentation from a burger joint's menu? It turns out, an awful lot.

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A Costly Price Optimization Mistake

This real-life cautionary tale might make you rethink some of your current practices.

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A Math Trick: Why Pricing Doesn’t Have to Be Perfect

You really only have to a D- caliber pricing expert to get your company's pricing almost perfect. Here's how.

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Pricing Teams Need to Hear This “Dutch Uncle” Advice

A “Dutch uncle” is a person who delivers blunt advice in the interest of educating someone else. Well, our Editor in Chief just happens to be Dutch. And he's an uncle. And he has some very frank advice about where pricing teams choose to focus.

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5 Ways Companies are Wrong About Pricing Analysts

Lately, we've seen quite a few job postings looking for “pricing analysts.” But in reading some of the descriptions, we have to wonder if these companies understand what a pricing analyst actually does?

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The Reason Price Segmentation Models are Wrong

To create a good model, you need the right level of granularity and the right type of model.

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The Key Pricing Skill in Short Supply

It's not what you know, and it's not who you know either. The thing that can help you advance your pricing career is this...

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“If Only We Had Panicked More”

People regret a lot of things. But not panicking enough generally isn't one of them. Find out how to minimize and manage panic in a pricing crisis.

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