Insights & Tips

Each week we publish new insights that can help drive better B2B pricing outcomes. A few of those latest insights and tips are available here.

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3 More Reasons Pricing Improvement Projects Fail

Hope for the best. Plan for the worst.

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Bringing More Precision To Pricing

Pricing is becoming less like guesswork and more like science all the time. See how there are much better ways to answer the questions your team is analyzing.

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The Trick to Simplifying Price Segmentation

Your segmentation model might seem too complex to manage, but this technique will make it much easier

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3 Ways To Resist Snap Decisions in Pricing

While we're all wired toward taking rapid action in the face of a crisis or market disruption, there can be some serious downsides and negative consequences. So what's the alternative?

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Answering the Most Powerful Strategic Pricing Question

What if answering a single question could help you become much more strategic, as a pricing function and as an individual pricing practitioner?

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How To Escape The "Bad Pricing Data" Trap

When you allow others to frame the issue of "bad data," you can find yourself trapped in a never-ending quest for an unattainable level of data quality and accuracy. Here's how to avoid this frustrating trap.

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Pricing’s 'Broken Window' Theory

Are your pricing practices sending the wrong message to salespeople and customers?

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A High-Flying Lesson in Price Segmentation

If you saw a pilot wearing a gorilla mask and bowler hat while smoking a stogie, what would you think?

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