Pricing practitioners need to be fill a lot of roles, sometimes including teacher.
Ideas that once seemed ridiculous are becoming feasible thanks to modern technology.
Our Editor in Chief has been accused of being an "optimization fan boy." Learn why he has no qualms about pleading guilty as charged.
At the PricingBrew Journal, we are proponents of addressing the true root causes behind apparent pricing problems. But we don't want to give anyone the impression that we're advocating an "either/or" approach to problem solving.
While single factor analysis can be a very effective technique for "shaping" public opinion and behavior, there's just no upside to it in commercial environments. In fact, there's no way to win but there are two ways to lose!
If your team hasn't yet tackled a major initiative, now might be the right time to challenge yourselves. Here's why.
The best pricing teams understand all the weapons in their arsenal and know when to deploy each of them.