PricingBrew

Insights & Tips

Each week we publish new insights that can help drive better B2B pricing outcomes. A few of those latest insights and tips are available here.

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Overcoming the Santa Claus Problem in Pricing


You probably don't believe in Santa Claus. But you might be believing in some pricing fallacies that are just as implausible.

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The Crab-Like Dilemma in Pricing


Did you know that most types of crabs aren't actually related to each other? But in a sense, they might be related to your pricing team. Here's how.

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Driving A Different Type of Change in Pricing


If you're the CEO of a company, you can just tell people what to do and expect them to do it. If you're a sales ops team trying to get your colleagues to do things a little differently, you're going to need a more creative approach.

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Pricing AI Is Still About the Questions


With the extreme levels of puffery and hype we've been seeing in the media around all things "AI" you might assume that AI eliminates the need for specialized pricing knowledge and expertise. Here's why that assumption is wrong.

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The Unsung Hero of Successful Pricing Projects


Starting a pricing project often means venturing into uncharted territory--and when doing that, it helps to have a guide to show the way.

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3 Curveballs That Can Blindside Pricing Teams


Preparing for external events and disruptions is of primary importance due to the magnitude and scope of the impacts. But Pricing teams can't afford to ignore the internal dynamics that can cast their function in a negative light or even derail careers. Here are three internal curveballs to watch out for:

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Pricing Can Correct This Primary Misalignment


It's easy to chalk up misalignments to incompetence, selfishness, or even malice on the part of certain decision-makers and groups. But one of the primary sources of misalignment is much more nuanced. Here's what Pricing can do about it.

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The Compounding Power of Pricing Accuracy


The difference between 99.9% and 99.9999% is bigger than you think.

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