PricingBrew

Insights & Tips

Each week we publish new insights that can help drive better B2B pricing outcomes. A few of those latest insights and tips are available here.

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Pricing Technology Vendors Are Hiding the Truth


If you've been shopping for new pricing software, you almost certainly haven't been getting the whole truth. Here's what the vendors aren't telling you.

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Salespeople are Scared...and it's Hurting Prices


When it comes to negotiating a good deal, your biggest enemy is probably your sales team's fear.

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Pricing Needs to Think About Change Differently


Getting better at pricing is going to require your company to change. If you don't know how to drive that change effectively, you're never going to be good at your job.

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Avoiding the Worst Pricing Advice


With so many pundits offering up pricing advice and recommendations, how do you separate the good from the bad? How do you know what's worth paying attention to and what warrants a healthy dose of skepticism? The answer is pretty counter-intuitive.

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Using Goodhart’s Law to Pricing’s Advantage


We usually think of metrics as a good thing, but sometimes metrics can have negative consequences.

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5 Skills Worrying Pricing Teams


These are the areas where the world's best pricing organizations are focusing.

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It's Coming...and Pricing Needs to Be Ready


There's something big looming just beyond the horizon. Some pricing teams will be ready for it. Others, however, will be totally blind-sided. How will your team fare?

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Finding Pricing’s Hormetic Zone with Sales


Too much of a good thing can be really, really bad.

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