There is a right way and a wrong way to think about pricing.
These missteps might not get you fired, but they will definitely torpedo your reputation.
With value-based pricing, it's all too easy to confuse the "means" with the "ends". But by understanding and embracing one important concept, you can stay focused on the real objective.
We've boiled down the technical knowledge you need to effectively work in pricing to these 8 key skills. Fortunately, they're all things that can be learned.
It would be nice if everyone made completely logical decisions, but reality just doesn't work that way.
Leading teams have concluded that most salespeople will make good pricing decisions...almost by default...when three conditions are met. Do you know what these conditions are? Are you meeting them?