The Case of the Stolen Price List
Getting your hands on your competitions' price list is likely to be far less helpful than you think.
Why Some Pricing Initiatives Are Designed to Fail
There are dozens of different ways to execute any pricing initiative. And when designing your initiatives, you have a lot of options and choices. But there's one design choice that can't help but increase your risk of failure.
Restarting Pricing Initiatives? Not So Fast...
People are now sensing that it's time to get moving and companies are getting into position to start doing things again. But restarting the pricing initiatives you put on hold may be a big mistake.
The Secret to Price Segmentation (and Good Burgers)
What can you learn about pricing segmentation from a burger joint's menu? It turns out, an awful lot.
A Costly Price Optimization Mistake
This real-life cautionary tale might make you rethink some of your current practices.
A Math Trick: Why Pricing Doesn’t Have to Be Perfect
You really only have to a D- caliber pricing expert to get your company's pricing almost perfect. Here's how.
Pricing Teams Need to Hear This “Dutch Uncle” Advice
A “Dutch uncle” is a person who delivers blunt advice in the interest of educating someone else. Well, our Editor in Chief just happens to be Dutch. And he's an uncle. And he has some very frank advice about where pricing teams choose to focus.
