PricingBrew

Insights & Tips

Each week we publish new insights that can help drive better B2B pricing outcomes. A few of those latest insights and tips are available here.

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Don't Freak Out About Material Cost Increases


Supply and demand aren't the only things that can affect your costs. Little things like...oh, I don't know...international trade policy, maybe?...can change everything, seemingly overnight. So what should you do? How should you react?

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Subscription Pricing Is NOT a Purple Unicorn


It's more than irritating when subscription pricing is discussed as though it's a totally new and different "species" of pricing....it's also dangerous. Here's why you should ignore the chatter and focus on the fundamentals.

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Getting Creative to Improve Pricing Negotiations


Convincing sales management to improve their team's negotiating skills is a bit of a challenge for many pricing groups. So here's a creative approach we've been recommending through our Help Desk.

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Take the "Wet Blankets" Off Your Pricing Performance


To maximize pricing performance, you'll have to address the systemic "wet blankets" at some point. And the sooner you get started, the easier it will be. Here are some suggestions for those first baby steps...

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This One Thing Helps any Pricing Initiative Succeed


According to studies, this one characteristic makes it 600% more likely that your next pricing project will meet its objectives. Interested yet?

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3 Harsh Realities of a Career in Pricing


There's never been a better time to be a B2B pricing professional. But if you really want to capitalize on the "rising tide" you'll need to acknowledge certain realities associated with a career in B2B pricing.

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The Big Pricing Failures to Avoid


Learning the lessons of the past can help you steer clear of some of the profession's biggest pitfalls.

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The "False Compromise" Pricing Trap


If you're sure you've done your homework correctly, don't be afraid to stand up for your prices internally.

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