Getting your hands on your competitions' price list is likely to be far less helpful than you think.
There are dozens of different ways to execute any pricing initiative. And when designing your initiatives, you have a lot of options and choices. But there's one design choice that can't help but increase your risk of failure.
People are now sensing that it's time to get moving and companies are getting into position to start doing things again. But restarting the pricing initiatives you put on hold may be a big mistake.
What can you learn about pricing segmentation from a burger joint's menu? It turns out, an awful lot.
This real-life cautionary tale might make you rethink some of your current practices.
You really only have to a D- caliber pricing expert to get your company's pricing almost perfect. Here's how.
A “Dutch uncle” is a person who delivers blunt advice in the interest of educating someone else. Well, our Editor in Chief just happens to be Dutch. And he's an uncle. And he has some very frank advice about where pricing teams choose to focus.