Pricing practitioners don't mention these concepts often, but they can make a huge difference to your organization.
It's the threat you don't see that can kill you. Find out where you should be looking.
Once we acknowledge the chaotic reality of human decision-making, how do we deal with it? How do we encourage and enable better decision-making with so much "human nature" working against us? (Hint: Data is not the answer.)
Why has our Editor in Chief being talking about "entropy" so much lately? What does it even mean? And what the heck does it have to do with pricing?
Our Editor in Chief has received some pushback on assertions he's made about pricing metrics. Has he finally made a mistake and gotten something wrong?
Far too many pricing groups are either dragging their feet and putting it off, or dismissing this critical step altogether.
An Indian law gone awry has surprising relevance to designing an effective sales comp plan.