"Pricing, We Have a Problem"
As many pricing teams face unprecedented challenges, there are some surprising and helpful lessons looking back 50 years to the "successful failure" of the Apollo 13 mission.
Discounts Won't "Fix" These Demand Dynamics
As hard as it may be right now, you have to take a breath and assess your situation rationally to avoid making a terrible situation even worse,
Pricing's First Priority When Things Get Crazy
When the dynamics in your market are changing rapidly, there may be dozens of things competing for your immediate focus and attention. But there's something you should do before anything else.
The Pricing Analysis Manifesto
If you don't know what analysis is and how to do it well, you will never succeed at B2B pricing.
“Pricing Became Easier When I Focused on These 4 Things”
If you're like most pricing practitioners, you have dozens on things on your to-do list everyday. If you can concentrate on these four most important, you'll find that your life becomes much easier.
Priced Wrong, Big Deals Cost More Than You Think
Everyone wants to win that big deal that will make the quarter. So it's really tempting to get aggressive "just this once." But you shouldn't ignore or rationalize away the hidden risks to winning big deals at the wrong prices.
The Most Important Pricing Trait?
Our research has found that if you can do this one thing, you'll cut down on the amount of time you waste "putting out fires," and you'll become much more effective pricing professional.
Pricing and Customer Loyalty Are a Dangerous Mix
Mixing pricing and customer loyalty is really hard to get right. And you do have to get it just right to avoid unintended consequences. Learn how one company almost made a pricing/loyalty mistake that would've put them out of business.
