While developing a new price segmentation model for their business, one of our subscribers asked for our advice on the number of segments they should be striving to include. The answer surprised them...and may surprise you, too.
This common organizational mistake results in a large department full of people doing bulls**t jobs.
When math isn't your best subject, is shows -- sometimes in surprising and frustrating ways.
Most consumers like "no-haggle" pricing, but it actually makes markets less efficient. Price tags are far less common in B2B markets, and that's a very good thing.
When Product Management is missing the mark, it makes Pricing's job much harder than it needs to be. So what should Pricing...and everyone else...really be expecting from Product Management?
Some of the most powerful and effective pricing tools are actually pretty simple. They also happen to be free of charge. So there's no excuse for not having these tools in your toolbox!
In the pricing arena, there's one emotion that ends up costing us an absolute fortune. Can you guess what it is? And more importantly, do you know how to avoid falling prey to it? Here are five effective strategies...