PricingBrew

Insights & Tips

Each week we publish new insights that can help drive better B2B pricing outcomes. A few of those latest insights and tips are available here.

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The Biggest Challenge in Pricing?


When we ask pricing practitioners about the biggest challenges they face, we almost always get this same answer.

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Three Terrible Excuses for Pricing Teams


Why are some pricing teams eager to learn and grow, while others seem content to keep their heads down and stick with the status quo? Some of the excuses we've heard are not only wrong; they're career limiting. Here are three...

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When Price Segmentation Goes Terribly Wrong


Sometimes it seems like price segmentation models are working just fine, when in reality the company is losing deals or leaving money on the table.

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Are You Prepared to Capture Price Increases?


With all of the schizophrenic chatter these days surrounding economic policy and international trade, the specter of rising input costs is looming large. How do you turn it to your advantage?

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How to Measure Pricing Discipline Improvements


As important as the profitability impacts are, you shouldn't rely on just one measure to demonstrate your value and contribution. Learn about adding pricing discipline and consistency measures to paint a more compelling and well-rounded picture.

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Why Pricing People Can't Do Value-Based Pricing


All of the hype surrounding value-based pricing has contributed to a host of misconceptions and unrealistic expectations. Learn why it's a mistake to think that value-based pricing is something that only the pricing team can do...

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Is This the Most Important Pricing Skill?


We often think of pricing as being all about analysis, segmentation, identifying outliers, measuring performance. But what if the most important skill for pricing isn't about working with numbers at all?

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Which Price Segmentation Attributes Matter?


With today's analytics tools, you can consider hundreds or even thousands of factors when putting together your pricing models. How do you decide which ones really matter?

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