PricingBrew

Insights & Tips

Each week we publish new insights that can help drive better B2B pricing outcomes. A few of those latest insights and tips are available here.

Sign up for our free weekly update and get our latest insights and tips each week.

Finding Pricing’s Hormetic Zone with Sales


Too much of a good thing can be really, really bad.

Read More

This Silly Trick Is Gutting Your Margins Right Now


As simple and silly as this one trick might be, the odds are pretty high that it's eroding your margins right now. What should you do about it? And what about the dozens of other tricks your salespeople are falling for?

Read More

Pricing Will Never Be Given More Respect


The way pricing is viewed and treated by the rest of the organization can be frustrating, disheartening, and even maddening at times. So how have leading teams dealt with the misperceptions and disregard?

Read More

No...Tactical Pricing Is Not Safe


Some pricing groups will actually choose to remain tactically focused, rather than transition into more strategic functions. Why? Because they got their risk assessment all wrong!

Read More

3 Things Every Pricing Team Needs to Get Right


Do these things wrong, and your pricing initiatives will fail. But if you do them correctly, you will see benefits that far exceed the time and effort that you put in.

Read More

Sales Often Gets Away With This . . . And It Hurts Pricing


If people don't get in trouble for breaking the rules, they'll probably keep breaking the rules.

Read More

5 Laws of Price Segmentation


If you want to build a great segmentation, you will need to follow these general rules.

Read More

Why Pricing Should Yell "Mine!"


There's a lesson that we all inherently know, but often forget: Most of the time, responsibility is taken...not given. See why this is so important.

Read More