PricingBrew

Insights & Tips

Each week we publish new insights that can help drive better B2B pricing outcomes. A few of those latest insights and tips are available here.

Sign up for our free weekly update and get our latest insights and tips each week.

A Big Misconception About Willingness to Pay


It's clear that more and more pricing teams are recognizing the importance of understanding differences in willingness to pay. That said, we've noticed that are still some very costly misconceptions that need to be addressed.

Read More

How Pricing Can Step Up to the Majors


We interact with a wide variety of Pricing teams that differ dramatically in terms of size, budget, tenure, industry, business model, etc. But one of the most important and telling differences is often only visible when you're on the outside looking in. Learn what it is and how you can leverage it...

Read More

Pricing Technology Vendors Are Hiding the Truth


If you've been shopping for new pricing software, you almost certainly haven't been getting the whole truth. Here's what the vendors aren't telling you.

Read More

Breaking Bad Assumptions About Leading Pricing Teams


There are some all-too-common assumptions about what constitutes or defines a "leading" team. And these bad assumptions can fool you into thinking you're something you're not...or trick you into focusing on all the wrong things.

Read More

Salespeople are Scared...and it's Hurting Prices


When it comes to negotiating a good deal, your biggest enemy is probably your sales team's fear.

Read More

Pricing Needs to Think About Change Differently


Getting better at pricing is going to require your company to change. If you don't know how to drive that change effectively, you're never going to be good at your job.

Read More

Avoiding the Worst Pricing Advice


With so many pundits offering up pricing advice and recommendations, how do you separate the good from the bad? How do you know what's worth paying attention to and what warrants a healthy dose of skepticism? The answer is pretty counter-intuitive.

Read More

Using Goodhart’s Law to Pricing’s Advantage


We usually think of metrics as a good thing, but sometimes metrics can have negative consequences.

Read More