What can you learn about pricing segmentation from a burger joint's menu? It turns out, an awful lot.
This real-life cautionary tale might make you rethink some of your current practices.
You really only have to a D- caliber pricing expert to get your company's pricing almost perfect. Here's how.
A “Dutch uncle” is a person who delivers blunt advice in the interest of educating someone else. Well, our Editor in Chief just happens to be Dutch. And he's an uncle. And he has some very frank advice about where pricing teams choose to focus.
Lately, we've seen quite a few job postings looking for “pricing analysts.” But in reading some of the descriptions, we have to wonder if these companies understand what a pricing analyst actually does?
To create a good model, you need the right level of granularity and the right type of model.
It's not what you know, and it's not who you know either. The thing that can help you advance your pricing career is this...