This question has an easy answer. Do you know what it is?
It might seem counter-intuitive, but sometimes making people feel uncomfortable and afraid is the best thing you can do for them.
In your discussions with executives, you're probably skipping over these critical points. But they could make all the difference in getting sponsorship for your projects.
If you want to change someone's opinion, you're going to have to deliver a compelling interpretation of the facts.
Too many companies fall into the trap of moving slowly when they first begin pricing improvement projects. Here's why that is a mistake.
A multiplication problem has just one answer, but with pricing, things are never so simple
The banana industry has a very important lesson to teach pricing professionals.