PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

The Fundamentals of Price Segmentation

Demystifying an Essential Ingredient for More Profitable Pricing in B2B

A solid understanding of price segmentation is critical for anyone that touches pricing in a B2B environment. And just about every effort that seeks to improve pricing has to start with an accurate segmentation model. In this recorded training seminar, you will learn:

  • What price segmentation is ultimately designed to do and why it's such a powerful and important tool.
  • The key concepts and principles to keep in mind as you build a new model or improve an existing one.
  • The basic steps to take to make sure your model accurately reflects the market and is easily executed.
  • Tips and suggestions for positioning your efforts to minimize resistance and increase adoption in the field.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Pricing Psychology in B2B

    While businesses do indeed have systems and policies to ensure greater rationality and consideration in purchasing, certain psychological factors can still have tremendous influence over price perceptions.

    View This Webinar
  • Avoiding the Pitfalls of Price Segmentation

    In this expert interview, Barrett Thompson provides insight into the common problems and pitfalls to avoid when developing price segmentation models in B2B environments.

    View This Interview
  • Survival Strategies for Raising Prices

    In this on-demand training seminar, learn why some B2B companies struggle with price increases while others are able to do it with far less pain and angst. What are leading companies doing differently to execute price increases with far less risk, conflict, and uncertainty?

    View This Webinar
  • The Fundamentals of Value-Based Pricing

    Value-based pricing is like any other business practice in that most of the power comes from mastering the fundamentals. In this on-demand webinar, learn the core concepts and essential processes that generate the most bang for the buck.

    View This Webinar