PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

The Fundamentals of Price Segmentation

Demystifying an Essential Ingredient for More Profitable Pricing in B2B

A solid understanding of price segmentation is critical for anyone that touches pricing in a B2B environment. And just about every effort that seeks to improve pricing has to start with an accurate segmentation model. In this recorded training seminar, you will learn:

  • What price segmentation is ultimately designed to do and why it's such a powerful and important tool.
  • The key concepts and principles to keep in mind as you build a new model or improve an existing one.
  • The basic steps to take to make sure your model accurately reflects the market and is easily executed.
  • Tips and suggestions for positioning your efforts to minimize resistance and increase adoption in the field.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Managing Multichannel Pricing

    In this on-demand webinar, you'll learn about market mapping, MAP policies, and other tactics and tips for minimizing the potential for channel conflict, reputational damage, and margin erosion.

    View This Webinar
  • The Pros & Cons of B2B Pricing Strategies

    The conventional wisdom around pricing strategy often fails to make clear that some of the "standard" options are extremely dangerous in B2B environments! In this on-demand webinar, learn which pricing strategies actually work...and which ones will destroy your margins.

    View This Webinar
  • The B2B Pricing Capability Self-Assessment

    To help identify areas for improvement and help gauge the competitiveness of your company's strategic and tactical pricing capabilities, simply answer the 52 questions in this straightforward self-assessment as truthfully and objectively as possible.

    View This Tool
  • Exploring the Root-Causes of Pricing Problems

    An educational case study collection exploring seven instances where further investigation revealed that supposed pricing problems weren't really pricing problems after all.

    View This Case Study