PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

The Essence of Strategic Pricing

Get Beyond the Tactical and Learn What Real Strategic Pricing Is All About

It's really easy to fill your to-do list with all sorts of tactical and administrative pricing tasks. But here's the thing...if you're only focusing on the tactical, you'll never generate the results we've all heard are supposed to come from improved pricing. In this recorded training seminar, you'll learn:

  • The fundamental differences between strategic and tactical pricing---and why it matters when it comes to results.
  • The definition of strategic pricing that's been developed with feedback and input from the PricingBrew Network.
  • The four specific areas that are important to focus on in order to become more strategic in your pricing efforts.
  • The types of problems that a strategically-minded pricing person is looking to solve and how they go about it.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The Leading Edge of Customer-Specific Pricing

    In this Expert Interview, Pete Eppele discusses current best practices and sheds light on what leading pricing functions are doing right now to manage and optimize their customer-specific pricing.

    View This Interview
  • Building a Better Bid Desk

    Large bids and quotes can have huge impacts on everything from revenue and profit to capacity utilization and strategic positioning. In this on-demand training session, learn strategies and tactics for improving the effectiveness of your bid desk.

    View This Webinar
  • When to Choose Profit, Revenue, or Both

    As pricing people in B2B, we all have to deal with the "corporate schizophrenia" around revenue versus profit. In this conversation with Lydia DiLiello, we discuss how pricing teams can best deal with this oftentimes frustrating dynamic.

    View This Interview
  • Managing Mix to Improve Pricing

    Product and customer mix have an incredible amount of influence over every aspect of your performance. In this on-demand webinar, learn how to get proactive about "rigging" your mix to your advantage.

    View This Webinar