Get In-Depth Training at Your Desk…
Available only to subscribers and covering topics based on feedback from our community, our online training webinars aren’t trying to sell you anything—their sole objective is to educate and inform. All subscribers can attend the regularly-scheduled sessions live, as well as access on-demand recordings of all past training sessions to watch at their convenience.
Here’s a sampling from the Journal:
Building a Pricing Center of Excellence
Powerhouse Pricing Teams
In B2B, dedicated pricing teams are still a relatively new development. And as such, there are no long-standing rules for how everything should work. In this on-demand webinar, explore the common traits, characteristics, and behaviors of successful pricing teams that have been around longer than most.
The Pros & Cons of B2B Pricing Strategies
The Pricing Practitioner's Primer on B2B Sales
Making Change Happen
How to Defend Your Prices
The Fundamentals of Effective Pricing Analysis
How to Price New Products
Survival Strategies for Raising Prices
The Fundamentals of Price Segmentation
Proving the Value of the Pricing Function
Effective Pricing Through the Product Lifecycle
Identifying & Capturing Profitable "Quick Wins"
Business-to-Business Price Elasticity
Marketing Pricing Initiatives for Success
Getting Your Salespeople to Price Better
The Essence of Strategic Pricing
The only publication of its kind, focused exclusively on B2B pricing.
In-depth online training webinars whose only purpose is to educate.
Ask the Network
Get expert input on pricing issues, privately and anonymously.
Informative interviews with leading consultants and practitioners.
Step-by-step tutorials to help you get started on the right track.
Get the insight and know-how you need, without fluff and filler.
Access our research into B2B pricing teams and pricing practices.
Learn the good, the bad, and the ugly through real-world case studies.
Tools & Diagnostics
Identify pricing issues and address them more quickly and easily.
Topics & Focus
Covering the topics that make the most difference to pricing outcomes.