Webinars Are An Ideal Training Tool…In Theory
- They expose you and your entire team to the concepts and techniques that can make their efforts more effective.
- Your team members don’t have to all gather in a conference room for days of in-person training.
- No one has to get on a plane to travel to some far away event at an expensive hotel.
- Everyone can refer back to the webinar recordings any time they want–they aren’t a one-time thing.
But There’s a Catch…or Two…
- Most free webinars out there are really just trying to sell you something.
They’re notorious for providing only a few minutes of helpful (and somewhat biased) content, followed by a covert sales pitch or maybe even an overt product demo. And afterwards, you can expect a follow-up call…or ten…from a hungry salesperson who now thinks you’re a prospect.
- Paid webinars on B2B pricing topics are pretty rare (and can be very expensive).
When you pay for a webinar, you can avoid the sales pitches and bias. But when the topic is highly-specialized (like B2B pricing), there simply aren’t very many training webinars out there. And those that are available will set you back anywhere from $495 to $1500…each!
There Has To Be a Better Way, Right?We thought so, too.
With the PricingBrew Journal’s unique subscription model, you and your team can gain immediate access to our entire online archive of more than 20 recorded training webinars and workshops, all exclusively focused on different aspects of effective pricing in B2B environments.
And each of our training webinars is a full 60+ minutes of 100% educational content. No vendors or consultants presenting their wares. No sales pitches after just 15 minutes of so-called educational content. And absolutely no salespeople hounding you afterwards! Just our experienced, in-house analysts, sharing their unbiased perspectives and research, on the specific topics our audience of B2B pricing practitioners is most interested in.
Take a look at the list of included webinars below and see if you don’t agree that these are things that every B2B pricing team…your B2B pricing team…should be learning more about!
Dozens of On-Demand Webinars...Like These:
Building a Pricing Center of Excellence
Powerhouse Pricing Teams
In B2B, dedicated pricing teams are still a relatively new development. And as such, there are no long-standing rules for how everything should work. In this on-demand webinar, explore the common traits, characteristics, and behaviors of successful pricing teams that have been around longer than most.
The Pros & Cons of B2B Pricing Strategies
The Pricing Practitioner's Primer on B2B Sales
Making Change Happen
How to Defend Your Prices
The Fundamentals of Effective Pricing Analysis
How to Price New Products
Survival Strategies for Raising Prices
The Fundamentals of Price Segmentation
Proving the Value of the Pricing Function
Effective Pricing Through the Product Lifecycle
Identifying & Capturing Profitable "Quick Wins"
Business-to-Business Price Elasticity
Marketing Pricing Initiatives for Success
Getting Your Salespeople to Price Better
The Essence of Strategic Pricing
Plus, every few weeks we hold a new subscriber-only webinar that other subscribers on your team can attend and participate in live, or access in the archive when the recordings are published a few days later. Training webinar topics are driven by subscriber interest and requests, and upcoming training sessions have already been scheduled around channel pricing, international pricing, and responding to competitive price moves…just to name a few.
Our Next Webinar
Getting Them to Pay More
Understanding and Influencing Customers' Willingness-to-Pay
Thursday, January 30, 2020 - 10 AM Pacific / 1 PM Eastern / 7 PM CET
Pricing has a huge influence on profitability, so getting your customers to pay even just a little bit more can give your bottom line a tremendous boost. But how do you actually make it happen without having to handhold every transaction? In our next webinar, we'll explore best practices to influence willingness-to-pay systematically. We'll explore how buyers evaluate prices and make decisions. Plus we'll explain strategic approaches that can rig the game so you can capture higher prices at-scale.
Now, Here’s The Best Part…
Purchased separately, the PricingBrew Journal’s Webinar Series would cost at least $5000. But through a PricingBrew Journal subscription, you get it all…all of the recorded webinars and all of the upcoming webinars…for an annual price of just $599 for the first user and $125 for each additional user on your team.
Yes, you read that right…with a multi-user subscription, your whole team can access and attend dozens of educational training webinars on important B2B pricing topics…all year long…for what others charge for a single session.
Crazy? Maybe. Leaving money on the table? Probably.
Better for you and your team? Most definitely!
While access to the Webinar Series alone is easily worth 10X the price of admission, don’t forget that subscribers also get access to everything else the PricingBrew Journal has to offer—like expert interviews, step-by-step tutorials, express guides, worksheets and tools, and our innovative Help Desk service.
Journal Subscribers Get Access to These Other Features Too…
Help Desk Service
Ask Our Team of Analysts for Advice, Insights, and Perspectives on Your Specific Pricing Challenges
Subscribers can use our Help Desk service to tap into our team of pricing analysts and researchers to get unbiased advice and unvarnished perspectives on your specific pricing issues and challenges---privately and confidentially, of course.
A Searchable Library of Hundreds of Concise Guides, Tutorials, Cases, Assessments, and Research Reports
Subscribers get access to a whole library of B2B pricing best practices, tutorials, express guides, case studies, research reports, assessments, tools, and diagnostics---all curated by our team and distilled to the essentials and just a click away.
Learn from Other Practitioners Who've "Been There and Done That" Through Our Expert Interview Series
Subscribers can hear 25+ hours of in-depth interviews we've conducted (with new ones each month). Hear war stories from others in the pricing trenches. Learn about emerging best practices, the latest trends in B2B pricing, what’s worked well (and what's failed miserably).
These Features Cover The Spectrum Of B2B Pricing Topics
- Price Segmentation & Elasticity
- Value Pricing & Negotiation
- Strategic & Competitive Pricing
- Pricing Technology & Analytics
- Customer Profitability & Growth
- New Product & Lifecycle Pricing
- Pricing Leadership & Evangelism
- Cost-to-Serve Modeling
- Sales Force Engagement
- Adoption & Change Management
- Team Structure & Career Development
- Pricing Process Management
Subscribe & Get Immediate AccessTeams big or small, we have a subscription plan that fits
Frequently asked questions
Is everything really included with the subscription?
Yes. Everything is included with your subscription—the training webinars, the expert interviews, the tutorials, guides, and tools, as well as our unique Pricing Help Desk service. And, of course, you'll get access to all of the new resources that are being added on a regular basis.