Learn from Others’ Experiences…
It’s always a good idea to learn from others who’ve gone before. But glowing success stories that omit the painful realities of a situation only go so far toward helping you avoid making the same mistakes. That’s why our case studies are different—showing you the good, the bad, and the ugly.
Here’s a sampling from the Journal:
How to Crater a Market with Cost-Plus Pricing
How Strict Pricing Enforcement Killed a Product
How a "Top Salesperson" Gutted a Pricing Initiative
Effective Internal Marketing for Pricing Initiatives
Exploring the Root-Causes of Pricing Problems
Using a Cost-Plus Mindset to Your Advantage
Two Ways to Champion Pricing Initiatives
The only publication of its kind, focused exclusively on B2B pricing.
In-depth online training webinars whose only purpose is to educate.
Ask the Network
Get expert input on pricing issues, privately and anonymously.
Informative interviews with leading consultants and practitioners.
Step-by-step tutorials to help you get started on the right track.
Get the insight and know-how you need, without fluff and filler.
Access our research into B2B pricing teams and pricing practices.
Learn the good, the bad, and the ugly through real-world case studies.
Tools & Diagnostics
Identify pricing issues and address them more quickly and easily.
Topics & Focus
Covering the topics that make the most difference to pricing outcomes.