This course is designed to give a detailed understanding on how to successfully approach pricing in a cloud-based / saas product offer.
As the classic pricing rules and techniques do not fully apply anymore in the new digital saas-context, it is of paramount importance to decision makers and pricing responsibles alike, that they deep dive into the new challanges in the digital ecosystem. Understanding pricing with the help of success stories (Snowflake, Asana, Atlassian, Zoom, Airtable …) and learning from the failure stories (Quibi, …) will further sharpen the understanding on how to price for profitable success.
