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Leveraging Price Testing

Concepts and Considerations for More Accurate and Effective Price Testing
Thursday, August 11, 2022
10 AM Pacific / 1 PM Eastern / 7 PM CET
While price testing in a typical B2B environment can be quite challenging, it’s not impossible. In fact, a number of technological changes and developments over the last couple of decades have made price testing more of a practical reality for many B2B pricing teams. So what do you need to know about the current state of price testing in B2B environments? And more importantly, how can you leverage these powerful concepts in your specific situation?
In this subscriber-only webinar, you will learn about:
- The pros and cons of three different approaches to effective price testing in B2B environments.
- The critical factors for determining whether or not price testing is feasible, or even appropriate.
- Establishing the right mix of comparative measures to avoid costly unintended consequences.
- Five common misconceptions and mistakes that can derail your efforts and damage your credibility.
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Pricing Configured Products
Anticipating Competitors' Pricing Moves
Building Pricing's Credibility with Sales
How To Deal With Inflation
Pricing Through Uncertainty
Improving Your Price Lists
Being An Internal Pricing Consultant
B2B eCommerce Pricing Practices
Getting Sales To Sell the Value
Delivering Data to Decision Makers
Pricing Pilot Programs
Pricing for Customer Lifetime Value
Price Segmentation Attributes
Dealing with Price Exceptions
Pricing Productivity Boosters
Essential Pricing Functions
Why Pricing Initiatives Fail
Communicating Pricing Concepts
The Fundamentals of Multinational Pricing
Pricing Process Improvement
How to Price Big Deals
Getting Them to Pay More
More Effective Cross-Functional Pricing
Delivering No-Brainer Pricing Guidance
Closing the Costliest Pricing Capability Gaps
From Tactical to Strategic Pricing
Promoting the Power of Pricing
The Fundamentals of Price Structure
Exposing the Secrets of Price Negotiation
Reducing the Friction Between Sales & Pricing
"Better" Practices for Pricing Improvement
The Fundamentals of Pricing Intelligence
Selling Your Pricing Initiative
Making Sense of Pricing Technology
Tales from the Trenches in B2B Pricing
Boosting the Pricing Team's Influence
The Fundamentals of Value-Based Pricing
How to Avoid Pricing Panic
Better Product Management for Better Pricing
The Top "Lessons Learned" by Pricing Leaders
How to Structure Pricing Functions
The Fundamentals of Effective Subscription Pricing
Developing a Winning Roadmap for Pricing
Avoiding the Top 10 Pricing Mistakes
Managing Mix to Improve Pricing
How to Retain Your Key Customers
Managing Multichannel Pricing
How to Fight a Price War
Profitable Pricing Enablement
How to Hire Great Pricing People
Revamping Sales Comp to Improve Pricing
Pricing Psychology in B2B
All About Price Optimization
Assessing Your Pricing Capabilities
Crucial B2B Pricing Concepts
Advancing Your Career in Pricing
5 Pricing Trends You Can't Afford to Ignore
Using Pricing Analysis to Drive More Growth
How to Combat Competitive Pricing Pressure
Diagnosing Pricing Problems
Building a Better Bid Desk
Building a Pricing Center of Excellence
The Pricing Practitioner's Primer on B2B Sales
The Pros & Cons of B2B Pricing Strategies
Powerhouse Pricing Teams

In B2B, dedicated pricing teams are still a relatively new development. And as such, there are no long-standing rules for how everything should work. In this on-demand webinar, explore the common traits, characteristics, and behaviors of successful pricing teams that have been around longer than most.