Featured B2B Pricing Insights & Tips
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Influence Others Beyond Your Department
Success in pricing requires finding ways to get other departments to take action. While there's never a silver bullet to overcome this challenge, hearing how others have managed to do it can help.
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Be Prepared for the Next Pricing Emergency
We're all more aware now that surprises are inevitable. And now is the best time to start planning for whatever the next big emergency is.
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Wait...Don't Change Sales Comp to Improve Prices?
Again and again, we've made the point that if your salespeople have pricing or discounting discretion, you have no choice but to make tackling sales comp a top priority. But is there a way to do it without changing the comp scheme?
Recommended On-Demand Webinars
Popular Express Guides & Research
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13 Unique Price Segmentation Attributes
When you identify meaningful segmentation attributes, you also uncover a source of competitive advantage. This research brief explores a variety of unique price segmentation attributes that companies in the PricingBrew Network have found to be important.
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Influencing Internal Pricing Negotiations
In B2B, the most costly pricing negotiations often take place within the confines of our own organizations. In this guide, you'll learn the top 10 strategies for negotiating better pricing outcomes with others inside your company.
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Driving Strategic Decisions with Pricing Analytics
Most often, pricing analytics are only used to evaluate specific deals, identify pricing outliers, and measure price performance over time. But in the right hands, armed with the right questions, pricing analytics can serve a much more strategic purpose.
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Questions from the Community
Recommended Tutorials
Popular Expert Interviews
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Are They a Price Buyer or a Poker Player?
It's easy to assume that when a buyer says they need a lower price, they really mean it. But making the wrong assumption can be very costly. Nelson Hyde explains how to tell when a buyer is bluffing.
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Identifying and Eliminating Over-Discounting
Jared Wiesel of Revenue Analytics discusses his work helping mid-market companies combat over-discounting in the field.
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Creating More Powerful Sales Proposals
An interview with Reuben Swartz about how to create sales proposals that win more business at higher margins.
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Recommended Case Studies
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Top Tools & Diagnostics
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The B2B Pricing Capability Self-Assessment
To help identify areas for improvement and help gauge the competitiveness of your company's strategic and tactical pricing capabilities, simply answer the 52 questions in this straightforward self-assessment as truthfully and objectively as possible.
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The Marketing Research Analysis Guide
The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
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Underrated Pricing Technology Evaluation Criteria
This 36-question diagnostic exposes and explains seven areas of pricing technology evaluation and comparison that are underrated, underutilized, and deserving of much greater consideration by prospective buyers.
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