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Considerations for Effective Pricing Through Channels

A Conversation with Peter Maniscalco About Pricing Through Distributors, VARs, and Integrators

How do you get your arms around all of the various players in the channel and manage all of the links in the distribution chain? In this informative interview, we discuss channel pricing with Peter Maniscalco, a Senior Manager of Pricing at a major IT Products and Services company and a veteran of the pricing profession, with more than 10 years' experience as a both a practitioner and consultant.

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More Subscriber-Only Resources From Our Library

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    The conventional wisdom around pricing strategy often fails to make clear that some of the "standard" options are extremely dangerous in B2B environments! In this on-demand webinar, learn which pricing strategies actually work...and which ones will destroy your margins.

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  • Navigating the Pricing Technology Landscape

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