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More Effective Cost-Plus Pricing

How to Turn the Simplest Pricing Formula Into a More Strategic Pricing Tool

Cost-plus pricing always get a bad rap. Even though it's still the most popular pricing approach in B2B…by far…most pundits and experts will say that the cost-plus approach is woefully lacking and needs to be replaced. But here's the thing: There’s nothing inherently wrong with the mathematics of adding a markup over cost. No, the real issue is in how the approach is being used. So instead of doing something completely different, how can we make the most of cost-plus pricing? How do we make it as effective as possible? How do we make less of a blunt instrument and more of a precision tool? In this on-demand webinar, you'll learn about:

  • Understanding the most common and costly problem with cost-plus pricing (hint: it's not the math).
  • How to align cost-plus markups to differences in value perception and buyers' willingness-to-pay.
  • Establishing practical guardrails to provide flexibility in negotiations, while protecting profitability.
  • Striking the right balance between increased pricing precision and ease-of-execution in the field.

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