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The B2B Pricing Capability Self-Assessment

A Straightforward Self-Assessment to Help Identify Strategic and Tactical Pricing Capability Gaps

To identify areas for improvement and help gauge the competitiveness of your company's strategic and tactical pricing capabilities, simply answer the 52 questions in this self-assessment as truthfully and objectively as possible. Once you've completed the assessment, you can use the negative responses to help guide your improvement efforts.

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More Subscriber-Only Resources From Our Library

  • Identifying the Right Unit of Value for Pricing

    Simple pricing structures can hurt revenues and profits when they fail to align customer value and costs. This case study demonstrates how to identify the right "unit of value" for both pricing and costing purposes.

    View This Case Study
  • The New Benchmarks for B2B Pricing Excellence

    With a lever as powerful as pricing, it’s important to evaluate where you have room for improvement. This report helps readers to benchmark their pricing capabilities through a series of self-assessment questions in 10 vital areas.

    View This Research
  • How to Retain Your Key Customers

    When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn how pricing analysis skills are ideal to identify and minimize revenue attrition and customer defection.

    View This Webinar
  • Two Paths Toward Pricing Improvement

    More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.

    View This Research