PricingBrew

Insights & Tips

Each week we publish new insights that can help drive better B2B pricing outcomes. A few of those latest insights and tips are available here.

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Yeah, But Can You Explain Those AI-Generated Prices?


In B2B environments, you’ll almost always have to explain and defend your price-points to other people. And that's why it's so important to understand the different “flavors” of AI...and choose wisely!

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The AI Mistake Many Pricing Teams Are Making


AI isn’t failing pricing teams—pricing teams are failing AI. When powerful tools get wasted on low-impact tasks, disappointment is inevitable. See how to turn AI into real pricing impact.

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More Efficient, Less Strategic? The Dark Side of Automated Pricing


Just because something is faster doesn't mean it's better.

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The Law That Explains Why Pricing Processes Fail


Your pricing strategy might look strong on the surface—but how many points of failure are you overlooking? Lusser’s Law shows how even small cracks in your process can compound into major breakdowns.

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3 Skills Pricing Job Descriptions Never Include


Everyone wants "proven work experience," but what about the ability to influence people who don't report to you? Some of the most important pricing skills often go unmentioned.

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Start Thinking Like a Pricing Engineer


What do factory engineers and pricing leaders have in common? The best ones don’t just fix problems—they redesign the process. Here’s how to apply that thinking to your team.

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The Pricing Promotion That Feels Like a Punishment


Ever worked hard for a title or team, only to feel more invisible than ever? In Pricing, a senior role doesn’t always translate to real influence. Learn what matters more than a spot on the org chart.

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The 5 Flavors of Risk in B2B Pricing


Ever wonder why others don’t see risk the way you do? It’s not just perspective—it’s because you’re only tasting part of the full picture. Get a taste of what you’re missing.

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