How to Ride the AI Wave Without Drowning in It
It’s easy to get swept up in the AI frenzy. But smart pricing leaders are finding ways to use the hype to push their own initiatives forward—without losing focus on what really moves the numbers. We researched how smart teams are steering the trend.
3 Things Pricing Teams Should Do Before Year-End
As the year winds down, it’s tempting to just coast for a bit. But if you can do these things before year-end, you'll set yourself up for success in the coming year.
Three Big Trends Reshaping B2B Pricing Roles
Three very real forces are quietly and relentlessly reshaping what it means to work in B2B pricing, now and into the future. Adapt and thrive, or ignore and struggle.
The Illusion of Mature Pricing Teams
From a distance, complexity can look like maturity. But too many pricing functions are spending more time managing sprawl than driving results. See how smart design keeps growth from turning into chaos.
Two, Not Three: The Pricing Principle That Drives Decisions
A shoe salesman in the 1950s discovered a psychological phenomenon that has huge implications for pricing. Find out his secret.
When Pricing Looks Smart But Doesn’t Cut It
Does your internal team all agree that your pricing structure is a thing of beauty? That doesn't really matter if your prices don't take your customers' perceptions into account.
The Pricing Metrics Illusion
Pricing metrics aren’t always what they seem. The same data can point to profit—or trouble—depending on your frame of reference. Don’t let a “good” metric steer you wrong.
When Gut Instinct Becomes a Profit Leak
In pricing, it’s not spotting potential problems that trips us up—it’s how we judge them. Fear exaggerates some threats while wishful thinking blinds us to others. The result? Stalled decisions and costly missteps. Don’t let instinct call the shots.
