Resources Archive - PricingBrew

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Featured B2B Pricing Insights & Tips

7 Things Pricing Should Expect from Product Management

When Product Management is missing the mark, it makes Pricing's job much harder than it needs to be. So what should Pricing...and everyone else...really be expecting from Product Management?
The Hidden Cost Every Buyer Worries About

Yes, B2B buyers do want to get the best deal for their company, but that's not their number one concern. Learn what really motivates them.
This One Thing Helps any Pricing Initiative Succeed

According to studies, this one characteristic makes it 600% more likely that your next pricing project will meet its objectives. Interested yet?

Recommended On-Demand Webinars

Popular Express Guides & Research

How Customers Evaluate a Price

Customers aren't as logical in understanding value and assessing a price as you might think. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates your prices.
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17 Customer Insights for More Strategic Pricing

Having a better understanding of your buyers can help make profitable pricing outcomes the natural result. This guide reveals 17 powerful customer insights that are proven to be beneficial for creating advantageous pricing conditions.
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Myth Vs. Reality in Pricing Technology

This special report exposes seven of the most common and costly pricing technology myths and misconceptions we've encountered in our research. Find out if outdated beliefs are causing you to fall further and further behind.
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Questions from the Community

Question

How does internal marketing relate to change management?

Question

How would we know which value packages or bundles make sense to create?

Question

What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?

Recommended Tutorials

Popular Expert Interviews

Working With the C-Suite to Improve Pricing

A conversation with veteran pricing professional Lydia DiLiello about working more effectively with executive management.
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Closing the Skills Gap in Sales Negotiations

In this Expert Interview, Jason Levinson discusses the latest methods and innovations in negotiation training for salespeople. Closing the negotiation skills gap is not a hard as you might think!
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Getting the Top Job in B2B Pricing

How do you become a Vice President of Pricing at a multi-billion dollar B2B company? A great first step is to get some advice from someone like Dick Braun, the Vice President of Strategic Pricing at Parker Hannifin.
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Recommended Case Studies

Top Tools & Diagnostics

The Marketing Research Analysis Guide

The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
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Finding Margin Leaks in Your Sales Processes

Every sale is the result of a process. With any process, the quality of the final product is determined by the raw materials. This diagnostic helps improve pricing results by identifying root causes in your sales processes.
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Underrated Pricing Technology Evaluation Criteria

This 36-question diagnostic exposes and explains seven areas of pricing technology evaluation and comparison that are underrated, underutilized, and deserving of much greater consideration by prospective buyers.
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