Featured B2B Pricing Insights & Tips
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Could Better Pricing Have Saved the Titanic?
The ill-fated ship might have received a warning of the impending disaster had radio communications not been so inexpensive.
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The Wrong Way to Present Your Pricing Analysis
Through the Help Desk, we'll often hear from subscribers who've been struggling to get others to embrace their analytical findings. The problem often has less to do with "what" is being presented and more to do with "how" it's being presented.
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Why Remedial Pricing Runs Rampant in B2B
Why are some pricing groups still dealing with over-discounting in the field, still trying to get their decision-making processes in order, and still chasing outlier prices?
Recommended On-Demand Webinars
Popular Express Guides & Research
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Where Should the Pricing Function Be Located?
Should Pricing report directly to the CEO? Should it be located in Sales, Marketing, Product, or Finance? While none of these organizational locations is perfect, through our research, we've been able to identify and document some of the common pros and cons associated with each location.
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Four Ways to Be More Strategic In Pricing
In pricing, it's all too easy to get lost in all of the administrative tasks and tactical activities. This guide outlines four areas of focus that can help you become a much more strategic pricing professional.
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Six Price Optimization Misconceptions Exposed
Price optimization can provide a significant competitive advantage for the companies that have adopted it. This guide explores the mistaken beliefs that could be costing you sales & margin dollars.
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Questions from the Community
Recommended Tutorials
Popular Expert Interviews
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How to Break Out of Your Pricing Silo
In this expert interview, Mark Burton of Holden Advisors shares his latest insights and advice for getting beyond tactical analysis and taking your pricing department to the next level.
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Tackling Sales Comp to Drive Pricing Excellence
In this expert interview, Bob Vezeau, the Vice President of Strategic Pricing at WestRock, discusses his experiences redesigning the company's sales compensation platform to better align with pricing excellence.
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Avoiding the Pitfalls of Price Segmentation
In this expert interview, Barrett Thompson provides insight into the common problems and pitfalls to avoid when developing price segmentation models in B2B environments.
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Recommended Case Studies
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Top Tools & Diagnostics
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Avoiding 3 Costly Price Segmentation Mistakes
Price segmentation is the cornerstone of any successful pricing program but it's easy to make costly mistakes that can jeopardize your efforts. In this guide, learn how to sidestep three common mistakes.
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The Marketing Research Analysis Guide
The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
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Preventing Bad Deals Before They Happen
Thanks to analytical toolsets, it's easy to identify deals that weren't priced properly. But after-the-fact corrective actions do little to prevent outliers from happening again. This diagnostic shows you how to uncover and address the true root causes behind bad deals.
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