Featured B2B Pricing Insights & Tips
8 Technical Skills All Pricing People Need
We've boiled down the technical knowledge you need to effectively work in pricing to these 8 key skills. Fortunately, they're all things that can be learned.
When Average Selling Prices Hide the Truth
Average Selling Prices (ASPs) are a very common way to measure relative pricing performance in B2B environments. And they certainly have their place. But learn how ASPs can often hide the truth about where profitable improvements can be found...
What Will the Pricing Practice Be Like in 10 Years?
Change is not always about doing doing something entirely new and different. So if you want to know where the pricing practice is headed in the future, it might be a good idea to look to the past.
Recommended On-Demand Webinars
Popular Express Guides & Research
How Customers Evaluate a Price
Customers aren't as logical in understanding value and assessing a price as you might think. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates your prices.Upgrade to View
New Benchmarks for Pricing Excellence in B2B
In our research, we’ve identified ten areas where “best practices” have been redefined; setting new benchmarks for pricing excellence in B2B. Use this self-assessment to see how your capabilities measure up.Upgrade to View
Competitive Insights for More Strategic Pricing
To avoid unnecessary pricing battles, you need to have a deep understanding of your competitors and their approaches to pricing. This guide shows you how to gain the strategic insights you need.Upgrade to View
Questions from the Community
When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
How can I tell if a customer is defecting early enough to do something about it?
I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
Popular Expert Interviews
Embracing the Embedded Pricing Organization
Mark Burton, co-author of the book, "Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table," talks with us about the next evolution of the pricing department.Upgrade to View
Getting the Top Job in B2B Pricing
How do you become a Vice President of Pricing at a multi-billion dollar B2B company? A great first step is to get some advice from someone like Dick Braun, the Vice President of Strategic Pricing at Parker Hannifin.Upgrade to View
Questions & Answers with Reed Holden
A godfather of the modern pricing practice talks to PricingBrew about the “hidden” challenges in B2B pricing.Upgrade to View
Recommended Case Studies
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Top Tools & Diagnostics
Preventing Bad Deals Before They Happen
Thanks to analytical toolsets, it's easy to identify deals that weren't priced properly. But after-the-fact corrective actions do little to prevent outliers from happening again. This diagnostic shows you how to uncover and address the true root causes behind bad deals.Upgrade to View
The Triangulated Competitive Audit Guide
The Triangulated Competitive Audit Guide provides you with a full reference list of the strategic questions you'll want to ask to gain a deeper understanding of your competitors and their motivations.Upgrade to View
Visual Aids for Explaining Price Segmentation
Use this example visual presentation to inspire and aid your efforts in explaining the concepts of price segmentation to others inside your organization.Upgrade to View
Come Join Our Next Webinar
The Fundamentals of Price Structure
Understanding Your Options for More Effective Price Differentiation
Resources by Topic
Join your peers and become a PricingBrew Journal subscriber and get immediate access to an information arsenal focused on improving your pricing strategies out outcomes:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges