Resources Archive - PricingBrew

PricingBrew

On-Demand Library

Dashboard

Featured B2B Pricing Insights & Tips

3 Pricing Myths Some CEOs Actually Believe

Very few CEOs have direct experience in pricing. And this can create huge misconceptions (and hurdles) for pricing professionals. Here are some ways that can help.
How, When, and Where to "Prime" for Higher Prices

If you really want to enhance value perceptions and "prime" your prospects and customers to be willing to pay more, you need to be aware of these changes to the "how, when, and where"...
Start Thinking Like a Pricing Engineer

What do factory engineers and pricing leaders have in common? The best ones don’t just fix problems—they redesign the process. Here’s how to apply that thinking to your team.

Recommended On-Demand Webinars

Popular Express Guides & Research

Tweaking Your Sales Strategy to Improve Prices

A well thought-out strategy can reduce pricing pressure and increase deal velocity. This guide explains how relatively small adjustments to your sales strategy in a few high-leverage areas can combine and compound to produce dramatic results.
Upgrade to View
Can You Benefit from Better Deal Management?

Horror stories of unprofitable or poorly managed deals seem to be all too common in B2B. In this guide by Elliot Yama, learn the common causes of bad deals and four signs that your deal management process is lacking.
Upgrade to View
17 Customer Insights for More Strategic Pricing

Having a better understanding of your buyers can help make profitable pricing outcomes the natural result. This guide reveals 17 powerful customer insights that are proven to be beneficial for creating advantageous pricing conditions.
Upgrade to View

Questions from the Community

Question

Should we be able to command a price premium for every value-gap we identify?

Question

I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?

Question

What role should lifetime value play in our pricing segmentation?

Recommended Tutorials

Popular Expert Interviews

Working With the C-Suite to Improve Pricing

A conversation with veteran pricing professional Lydia DiLiello about working more effectively with executive management.
Upgrade to View
Exposing the Truth About Value-Based Pricing

In this Expert Interview, Stephan Liozu discusses what it really means to practice value-based pricing in a B2B environment. And here's a hint --- there's a lot more to it than many would have us believe!
Upgrade to View
Are Revenue Management and Pricing Different?

Some practitioners will use the terms "revenue management" and "pricing" interchangeably. In this expert interview, Amit Aggarwal, the Executive Vice President of Revenue Management at iHeartMedia, helps explain the differences and why they matter.
Upgrade to View

Recommended Case Studies

Top Tools & Diagnostics

The Triangulated Competitive Audit Guide

The Triangulated Competitive Audit Guide provides you with a full reference list of the strategic questions you'll want to ask to gain a deeper understanding of your competitors and their motivations.
Upgrade to View
The Negotiation Tactics Cheat Sheet

Study and internalize these descriptions to better understand and identify many of the most common negotiation strategies and tactics your team will likely encounter in the field.
Upgrade to View
The Marketing Research Analysis Guide

The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
Upgrade to View