Featured B2B Pricing Insights & Tips
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What's Better...Pricing Strategists or Pricing Tacticians?
In pricing, it's important to understand the difference between strategists and tacticians. It's also important to understand that these terms not only describe roles, but also personality types.
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Revisiting Your Price Segmentation Models
We've been fielding a number of questions through the Help Desk about when it's most appropriate and necessary to revisit ones segmentation models. Here's the short answer...and the longer one.
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The 5 Unspoken Rules of Pricing
Pricing practitioners don't mention these concepts often, but they can make a huge difference to your organization.
Recommended On-Demand Webinars
Popular Express Guides & Research
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Myth Vs. Reality in Pricing Technology
This special report exposes seven of the most common and costly pricing technology myths and misconceptions we've encountered in our research. Find out if outdated beliefs are causing you to fall further and further behind.
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Getting Beyond Pricing to Make a Real Impact
To be effective in B2B pricing, you have to be able influence all of the different functional groups involved. This guide exposes how to influence the upstream decisions that can ultimately make or break your pricing efforts.
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How to Avoid Sales Compensation Gotchas
While no variable comp approach is ever perfect, you stand a much better chance when you minimize the unintended consequences. This guide exposes the problems with various schemes and explores potential solutions.
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Questions from the Community
Recommended Tutorials
Popular Expert Interviews
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Leveraging the Power of Price Segmentation
In this Expert Interview, Paul Parsons discusses his experiences helping a number of distributors and manufacturers leverage the power of segmentation to boost their margins and profits.
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Exposing the Power of Price Elasticity in B2B
Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.
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Getting to the Right Number
In this Expert Interview, Walter Paczkowski shares his perspectives on the challenges and opportunities he's identified in his work using advanced quantitative techniques to set better prices.
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Recommended Case Studies
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Top Tools & Diagnostics
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Visual Aids for Explaining Price Segmentation
Use this example visual presentation to inspire and aid your efforts in explaining the concepts of price segmentation to others inside your organization.
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The Marketing Research Analysis Guide
The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
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The Multiple Dimensions of Value Chart
Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.
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