Assessing Your Pricing Capabilities
How to Identify and Prioritize Opportunities for Improvement in Your Pricing Function
Understandably, most companies are pretty secretive about their pricing capabilities. As a result, it can be challenging to know how your pricing function really stacks up. You might think your capabilities are pretty good---or even ahead of curve---when in reality, you're woefully behind and at a serious competitive disadvantage. As it's our job to research what leading companies are doing, the team here at PricingBrew is in a unique position to help. In this on-demand webinar, you'll learn about:
- How to leverage "3 P" assessments to estimate the quality and efficacy of your pricing.
- The seven major areas of strategic and tactical pricing capability you'll want to assess.
- A straightforward method of identifying specific functional weaknesses and capability gaps.
- Considerations and tips for improving the objectivity and credibility of your findings.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Getting to the Right Number
In this Expert Interview, Walter Paczkowski shares his perspectives on the challenges and opportunities he's identified in his work using advanced quantitative techniques to set better prices.
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Generating More Sales from Existing Customers
Many B2B companies struggle to identify untapped sales opportunities and maximize revenue from the customers they've already acquired. In this four-part recorded training session, learn what leading sales operations are doing differently to grow share-of-wallet with existing customers.
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How to Structure Pricing Functions
The structure of your pricing function can have major ramifications for years to come. In this on-demand webinar, learn effective approaches and considerations for structuring your pricing organization.
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When to Choose Profit, Revenue, or Both
As pricing people in B2B, we all have to deal with the "corporate schizophrenia" around revenue versus profit. In this conversation with Lydia DiLiello, we discuss how pricing teams can best deal with this oftentimes frustrating dynamic.
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