Assessing Your Pricing Capabilities
How to Identify and Prioritize Opportunities for Improvement in Your Pricing Function
Understandably, most companies are pretty secretive about their pricing capabilities. As a result, it can be challenging to know how your pricing function really stacks up. You might think your capabilities are pretty good---or even ahead of curve---when in reality, you're woefully behind and at a serious competitive disadvantage. As it's our job to research what leading companies are doing, the team here at PricingBrew is in a unique position to help. In this on-demand webinar, you'll learn about:
- How to leverage "3 P" assessments to estimate the quality and efficacy of your pricing.
- The seven major areas of strategic and tactical pricing capability you'll want to assess.
- A straightforward method of identifying specific functional weaknesses and capability gaps.
- Considerations and tips for improving the objectivity and credibility of your findings.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Closing the Costliest Pricing Capability Gaps
In this session, we explore three pricing capability gaps that are still all-too-common considering their detrimental effects on pricing performance and highlight steps you can take to close the gaps once and for all.
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Do European Companies Really Price Better?
In this informative interview, Per Sjofors, the founder and CEO of Atenga, defends his bold assertion that European companies lead US companies in the development of pricing capabilities and processes.
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Exposing the Power of Price Elasticity in B2B
Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.
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Step-by-Step Marketing Research for Strategic Pricing
In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic pricing.
View This Tutorial
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