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Selling Value More Confidently in Seven Steps

How to Give Sales the Confidence They Need to Communicate and Capture Value

To sell effectively, salespeople not only have to be confident in themselves, they also have to be confident in the value of the offerings they’re representing. In this tutorial, you will learn about:

  • Why a salesperson’s confidence in themselves is not enough to hold the line on discounting
  • Three reasons the sales team should be viewed as a primary audience for value messaging
  • Seven straightforward steps you can take without boiling the ocean or taking on too much
  • What you can expect to happen and what you need to watch out for as you move forward

This tutorial is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

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    Given the pace of change, it’s increasingly difficult to keep track of the various pricing technologies and what they’re best used for. In this recorded training seminar, we discuss the latest trends and developments and how different types of solutions compare.

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  • Six Price Optimization Misconceptions Exposed

    Price optimization can provide a significant competitive advantage for the companies that have adopted it. This guide explores the mistaken beliefs that could be costing you sales & margin dollars.

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  • Closing the Costliest Pricing Capability Gaps

    In this session, we explore three pricing capability gaps that are still all-too-common considering their detrimental effects on pricing performance and highlight steps you can take to close the gaps once and for all.

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  • The Pros & Cons of B2B Pricing Strategies

    The conventional wisdom around pricing strategy often fails to make clear that some of the "standard" options are extremely dangerous in B2B environments! In this on-demand webinar, learn which pricing strategies actually work...and which ones will destroy your margins.

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