Selling Value More Confidently in Seven Steps
How to Give Sales the Confidence They Need to Communicate and Capture Value
To sell effectively, salespeople not only have to be confident in themselves, they also have to be confident in the value of the offerings they’re representing. In this tutorial, you will learn about:
- Why a salesperson’s confidence in themselves is not enough to hold the line on discounting
- Three reasons the sales team should be viewed as a primary audience for value messaging
- Seven straightforward steps you can take without boiling the ocean or taking on too much
- What you can expect to happen and what you need to watch out for as you move forward
This tutorial is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Avoiding Mistakes in Customer Profitability Management
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
View This Guide -
How to Leverage Big Data & Pricing Science
In this expert interview, Jim Vaughn, the author of a new book called "Stop Racing in a Blindfold," talks about how to combine Big Data and Pricing Science to drive better financial results, at scale, and on a go-forward basis.
View This Interview -
Pricing Productivity Boosters
B2B pricing functions have never been overflowing with resources, money, or time. Nevertheless, most pricing teams are now being asked to do even more with even less. So how do we make the most of what we've got?
View This Webinar -
Three Core Pricing Skills That No One Talks About
For many B2B companies, increasing knowledge around pricing is a priority. But this education regularly ignores skills that are critically important. In this guide, learn about three areas that are often overlooked.
View This Guide
Come Join Our Next Webinar
Building AI-Enabled Pricing Operations
How to Stop the Dabbling and Produce More Meaningful Business Impacts
