Selling Value More Confidently in Seven Steps

How to Give Sales the Confidence They Need to Communicate and Capture Value

To sell effectively, salespeople not only have to be confident in themselves, they also have to be confident in the value of the offerings they’re representing. In this tutorial, you will learn about:

• Why a salesperson’s confidence in themselves is not enough to hold the line on discounting
• Three reasons the sales team should be viewed as a primary audience for value messaging
• Seven straightforward steps you can take without boiling the ocean or taking on too much
• What you can expect to happen and what you need to watch out for as you move forward