Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can just measuring something cause it to improve?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Does price elasticity really exist in B2B markets?
• Why are salespeople so quick to offer discounts?
• What are the growth paths that other pricing groups are taking?
• What's the difference between defection detection and customer retention?
• How do you "normalize" your pricing to something else?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• What if our competitors are outperforming us on every value-driver that really matters?
• What are the different buyer types we might be negotiating with?