Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What does a real price segment look like? What defines it?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What's the difference between defection detection and customer retention?
• Can pricing analysts be taught the softer skills they need to be successful?
• What types of attributes should we think about for price segmentation?
• Does price elasticity really exist in B2B markets?
• Should I share the results of our marketing research with the sales team?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• Are there other profitable growth drivers a pricing team could focus on?