Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How do I know if my value messages are really "strategic"?
- Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
- What if our competitors are outperforming us on every value-driver that really matters?
- What is a "Mix Shift" customer defection and how do I spot it?
- Why is customer retention so much more important in B2B than in B2C?
- Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
- Why are salespeople so quick to offer discounts?
- How can product packaging be leveraged to increase profitability?
- Should I give my salespeople a specific price, or is a range OK?
- We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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How a "Top Salesperson" Gutted a Pricing Initiative
It's important to get Sales on-board when pursuing a pricing technology initiative, right? But how important is it, really? In this case study, learn to avoid the mistakes one company made when implementing a new pricing technology.
View This Case Study -
Improving Your Price Lists
For many, price lists are their primary means of delivering prices to the field. But because they are such blunt instruments, price lists are not ideal for price realization. So how do you improve performance using price lists?
View This Webinar -
Dealing with Pricing Complexity
How much complexity is enough to boost pricing performance and results? And how much is too much for the organization to handle and execute? In this session, we explore how to strike the right balance.
View This Webinar -
Tales from the Trenches in B2B Pricing
Pricing improvement in B2B can be a messy affair. In this on-demand webinar, glean insights from ten cautionary case studies so you don't repeat the same mistakes and miscalculations.
View This Webinar
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More Effective Cost-Plus Pricing
Turn the Simplest Pricing Formula Into a More Strategic Pricing Tool
