Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Subscriber Question

Already a subscriber? Login

Subscribe and get immediate access to this question, full access to our research library, and much more...

Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should we be able to command a price premium for every value-gap we identify?
  • What's the difference between defection detection and customer retention?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • Does price elasticity really exist in B2B markets?
  • Why don't more B2B companies measure and utilize price elasticity?
  • Should I share the results of our marketing research with the sales team?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How a "Top Salesperson" Gutted a Pricing Initiative

    It's important to get Sales on-board when pursuing a pricing technology initiative, right? But how important is it, really? In this case study, learn to avoid the mistakes one company made when implementing a new pricing technology.

    View This Case Study

  • Pricing Through Uncertainty

    As pricing pros, we're expected to make weighty decisions with imperfect information. How do we "illuminate" the landscape a bit? What steps can we take to reduce the ambiguity, uncertainty, and risk?

    View This Webinar

  • Survival Strategies for Raising Prices

    In this on-demand training seminar, learn why some B2B companies struggle with price increases while others are able to do it with far less pain and angst. What are leading companies doing differently to execute price increases with far less risk, conflict, and uncertainty?

    View This Webinar

  • Fixing the Causes of Rogue Salespeople

    It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this expert interview, Paul Hunt exposes the real problems behind rampant discounting in the field.

    View This Interview