Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our competitors are outperforming us on every value-driver that really matters?
• How can pricing skills be applied to other profitable problems?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• Should we use current or potential LTV in our segmentation?
• Can you tell, in advance, whether a promotional discount will work?
• My company seems to love platitudes. How do I get others to focus on real messages?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Can pricing analysts be taught the softer skills they need to be successful?
• If we spot a potential customer defection early enough, can we turn it around?