Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Pricing Through Uncertainty

Strategies and Tactics for Navigating the Ambiguity and Risk in Pricing

As pricing professionals, we're expected to make high-risk decisions with incomplete and imperfect information. And that's putting it lightly. With so many external and internal variables involved, it's like we're navigating a minefield of ambiguity and uncertainty in the dark. So how do we "illuminate" the landscape a bit? What steps can we take to reduce the ambiguity and uncertainty? And how do we make effective decisions while mitigating the personal and professional risks? In this on-demand webinar, you'll learn about:

  • Assessing the potential outcomes and playing out the ramifications of pricing decisions.
  • Developing and executing effective contingency plans to hedge against the downside risks.
  • Leveraging data and research to better anticipate customer and competitor reactions.
  • Adopting the proper mindset and perspective to deal with uncertainty on a daily basis.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Where Should the Pricing Function Be Located?

    Should Pricing report directly to the CEO? Should it be located in Sales, Marketing, Product, or Finance? While none of these organizational locations is perfect, through our research, we've been able to identify and document some of the common pros and cons associated with each location.

    View This Research

  • Pricing Process Improvement

    In this session, we discuss the critical differences between process types, how to use end-to-end process mapping for diagnostics and prioritization, pricing technology considerations, and common mistakes to avoid.

    View This Webinar

  • How to Crater a Market with Cost-Plus Pricing

    For one large manufacturer, cost-plus pricing was tantamount to malpractice. In this case study, learn how the lack of strategic pricing capability reduced the value of an entire market by over $1 billion.

    View This Case Study

  • Getting Your Salespeople to Price Better

    Chances are, the behavior of your salespeople will ultimately determine whether your pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.

    View This Webinar