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Pricing Through Uncertainty

Strategies and Tactics for Navigating the Ambiguity and Risk in Pricing

As pricing professionals, we're expected to make high-risk decisions with incomplete and imperfect information. And that's putting it lightly. With so many external and internal variables involved, it's like we're navigating a minefield of ambiguity and uncertainty in the dark. So how do we "illuminate" the landscape a bit? What steps can we take to reduce the ambiguity and uncertainty? And how do we make effective decisions while mitigating the personal and professional risks? In this on-demand webinar, you'll learn about:

  • Assessing the potential outcomes and playing out the ramifications of pricing decisions.
  • Developing and executing effective contingency plans to hedge against the downside risks.
  • Leveraging data and research to better anticipate customer and competitor reactions.
  • Adopting the proper mindset and perspective to deal with uncertainty on a daily basis.

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