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Strategic Pricing Associates, Inc.

SPA is the leading provider of pricing analytics to complex companies of all types: manufacturing, distribution, equipment, services, and software/technology products. Since 1993, we’ve built a strong platform of proprietary analytics to quickly and efficiently help companies convert their own invoice data into pricing architectures that maximize their pricing performance and competitive position. Our typical client applies our pricing architecture and improves profitability by two to four percent of sales: $2 to $4 million per $100 million of affected revenue. The benefits are staggering; and they are typically accomplished in less than 90 days.

Our ApproachLearn More

Only Strategic Pricing Associates teaches you how to leverage your data and manage your pricing to dramatically increase the value of your company.

The majority of companies fail to take the initiative to plan the management of their pricing. Most make their pricing decisions based on their competition and their customers’ reactions. Often, they lose their ability to control pricing and they undermine their business through chaotic discounting, rebating and by offering “bargains” that actually educate their customers to want more for lower prices.

Strategic Pricing Associates helps you build pricing integrity by teaching you to be proactive and manage the pricing in your markets.

The Architecture of Optimized PricingLearn More

The SPA Pricing Cube™ combines your understanding of markets with SPA’s powerful analytics, to identify the optimal pricing architecture for your business, focusing discounts on the most price-sensitive products and customers, where it will have the biggest payoff in competitive positioning; and extracting small premiums on less-sensitive products and customers.

The SPA Pricing Cube™ takes the guesswork out optimized pricing in complex environments, allowing your sales force to focus on serving the customer and driving value. Our process provides for flexibility and discipline in pricing, to create a balance that works in your business.

The SPA Pricing Cube™ is available in Silver, Gold and Platinum levels to achieve increasing sophistication and impact.

Case StudiesLearn More

Read our case studies to learn more about how companies have partnered with SPA to realize significant margin improvement. These case studies cover all aspects of SPA’s work with clients including data and analytics, sales force training, behavior/culture change, and sustaining ongoing profitable pricing strategy.

This page has a video where you can learn more about SPA and hear directly from our clients.

You can also read case studies on our Manufacturing clients such as Parker Hannifin, Rockwell Automation, ExxonMobil Corporation, Mitsubishi Caterpillar Corporation, General Electric, STERIS Corporation and American Standard.

Our Distributor client case studies include ThermoFisher Scientific, Industrial Distribution Group, Torrington Supply Company, and APR Supply.

EventsLearn More

Please join us for an upcoming seminar or webcast, all are offered at no cost.

Learn how to quickly leverage pricing opportunities and improve your company’s bottom line performance. Sessions feature best practices in Strategic Pricing and related topics, and are delivered by SPA President, David Bauders and other industry leaders and experts. Sessions allow ample time for Q&A and offer an opportunity to build your professional network.

You can also view a recent SPA Seminar Agenda.

Topics include:

  • Selling on Value, Not Price
  • Executive Issues in Pricing Strategy
  • Organizational Change Management
  • Pricing in Today’s Economy
  • Pricing Analytics
  • Corporate Culture and Pricing Strategy
  • Sales Force Training and Incentives

Presentations & ArticlesLearn More

SPA offers a variety of ways to learn how your company can use Strategic Pricing to improve your bottom line. You can watch a video our read an article to learn how to use strategic pricing to easily capture 2–4 points or more of margin improvement.

  • Login or register and watch one of our short videos to hear highlights of the SPA program and success stories from our clients.
  • Read articles by Frank Hurtte who shares his thoughts on pricing strategy.
  • Listen to David Bauders (SPA) and Frank Heenan (Epicor) discuss the benefits of strategic pricing on The Wholesaler Blog.
  • Watch our Presentation from a Distribution Conference.