The Marketing Research Analysis Guide
Sample Analysis Questions for Gaining Actionable Insights from Your Marketing Research Efforts
To guide your analysis of your marketing research findings, the Marketing Research Analysis Guide will help you ask the necessary questions to gain strategic insights and identify opportunities for truly meaningful action.
This tool is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Leveraging Peer Pressure to Improve Pricing
This tutorial provides insight into salespeople's behavior and outlines an effective game plan for motivating your sales team to police themselves and close more deals at their target prices.
View This Tutorial -
Pricing Productivity Boosters
B2B pricing functions have never been overflowing with resources, money, or time. Nevertheless, most pricing teams are now being asked to do even more with even less. So how do we make the most of what we've got?
View This Webinar -
Avoiding Five Margin-Killing MarCom Mistakes
A guide to common marketing communication mistakes that reduce your perceived value and pricing power.
View This Guide -
From Tactical to Strategic Pricing
Some teams are so mired in tactical grunt work and daily firefights that they never make progress on strategic pursuits. How have other pricing teams transitioned into more strategic functions? What steps did they take?
View This Webinar
Come Join Our Next Webinar
More Effective Cost-Plus Pricing
Turn the Simplest Pricing Formula Into a More Strategic Pricing Tool
