Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Cross-Functional Pricing

Working Effectively with Other Groups and Departments to Improve Pricing Performance

As we've highlighted many times over the years, pricing in a B2B environment is a team sport. After all, there are usually many different groups and departments involved. Some are major players, while others have relatively minor roles. The actions of some will have very direct impacts on performance, while the influence of others can be a bit more subtle. As such, making sure everyone is headed in the right direction...and doing the right things...can be a significant challenge. In this on-demand webinar, you'll learn about:

  • The critical differences between three high-level approaches being taken by B2B pricing teams.
  • Getting clear about your top pricing issues and focusing on the groups who can address them.
  • Influencing disconnected groups and departments to modify their practices to improve results.
  • Eight components to the most effective cross-functional pricing approaches we've encountered.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The Functional Area Cheat Sheet

    A quick overview of the common ways different internal groups can have an effect on pricing outcomes and suggestions for how you might be able to diplomatically help them help you.

    View This Tool
  • Getting Them to Pay More

    How you get your customers to pay more without having to handhold every single transaction? In this session, learn how to influence willingness-to-pay consistently, systematically, and at-scale.

    View This Webinar
  • Managing Mix to Improve Pricing

    Product and customer mix have an incredible amount of influence over every aspect of your performance. In this on-demand webinar, learn how to get proactive about "rigging" your mix to your advantage.

    View This Webinar
  • Exploring the Future of the Pricing Profession

    Pricing is a specialized function and it can be difficult to get a read on the health and status of where the field is headed. Kevin Mitchell of the Professional Pricing Association provides his perspectives on the state of the pricing profession.

    View This Interview