Cross-Functional Pricing
Working Effectively with Other Groups and Departments to Improve Pricing Performance
As we've highlighted many times over the years, pricing in a B2B environment is a team sport. After all, there are usually many different groups and departments involved. Some are major players, while others have relatively minor roles. The actions of some will have very direct impacts on performance, while the influence of others can be a bit more subtle. As such, making sure everyone is headed in the right direction...and doing the right things...can be a significant challenge. In this on-demand webinar, you'll learn about:
- The critical differences between three high-level approaches being taken by B2B pricing teams.
- Getting clear about your top pricing issues and focusing on the groups who can address them.
- Influencing disconnected groups and departments to modify their practices to improve results.
- Eight components to the most effective cross-functional pricing approaches we've encountered.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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In this Expert Interview, we talk to Jared Wiesel of Revenue Analytics about how to get beyond basic markups to improve and optimize the pricing of configured products.
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Boosting the Pricing Team's Influence
How can a B2B pricing team improve results when they don't control all the cooks in the kitchen? How can they be heard when others don't have to listen? In this session, learn the science of influence and persuasion.
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