Competitive Insights for More Strategic Pricing
How to Gain a Deeper Understanding of Your Competitors and Avoid Unnecessary Pricing Battles
When people think about pricing and the competition, they often think about the specific price-points their competitors are putting into the marketplace. They think about the tradeoffs and gaps associated with side-by-side feature and function comparisons. They tend to dwell on the bid they lost to a competitor last week. But for truly strategic pricing, you need to get beyond the tactical. In this guide, you'll get access to:
- The 3 angles you need to look at your competitors from to to get a strategic understanding of their approaches.
- The critical questions you'll need to ask and answer that can give you and your company the upper hand.
- A downloadable Audit Guide with dozens of strategic questions to help shape your thinking about specific competitors.
- How you can use these competitive perspectives and insights to improve your existing pricing strategies.
This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
How to Advance Your Career in B2B Pricing
In this day and age, you can’t just expect things to happen, you have to make things happen. This tutorial explains eight different "plays" to effectively manage and advance your career in pricing.
View This Tutorial -
How to Structure Pricing Functions
The structure of your pricing function can have major ramifications for years to come. In this on-demand webinar, learn effective approaches and considerations for structuring your pricing organization.
View This Webinar -
5 Pricing Trends You Can't Afford to Ignore
From our unique vantage point, we've identified a number of larger trends that pricing teams need to be prepared for. In this on-demand webinar, we explore five of these trends and discuss the implications and ramifications.
View This Webinar -
Getting Beyond Pricing to Make a Real Impact
To be effective in B2B pricing, you have to be able influence all of the different functional groups involved. This guide exposes how to influence the upstream decisions that can ultimately make or break your pricing efforts.
View This Guide
