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Competitive Insights for More Strategic Pricing

How to Gain a Deeper Understanding of Your Competitors and Avoid Unnecessary Pricing Battles

When people think about pricing and the competition, they often think about the specific price-points their competitors are putting into the marketplace. They think about the tradeoffs and gaps associated with side-by-side feature and function comparisons. They tend to dwell on the bid they lost to a competitor last week. But for truly strategic pricing, you need to get beyond the tactical. In this guide, you'll get access to:

  • The 3 angles you need to look at your competitors from to to get a strategic understanding of their approaches.
  • The critical questions you'll need to ask and answer that can give you and your company the upper hand.
  • A downloadable Audit Guide with dozens of strategic questions to help shape your thinking about specific competitors.
  • How you can use these competitive perspectives and insights to improve your existing pricing strategies.

This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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    Pricing in a B2B environment is very different from pricing in consumer or retail settings. In this on-demand webinar, you'll learn about 12 ways B2B pricing is unique and 6 core pricing concepts that every B2B pricing person needs to understand inside and out.

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