Competitive Insights for More Strategic Pricing
How to Gain a Deeper Understanding of Your Competitors and Avoid Unnecessary Pricing Battles
When people think about pricing and the competition, they often think about the specific price-points their competitors are putting into the marketplace. They think about the tradeoffs and gaps associated with side-by-side feature and function comparisons. They tend to dwell on the bid they lost to a competitor last week. But for truly strategic pricing, you need to get beyond the tactical. In this guide, you'll get access to:
- The 3 angles you need to look at your competitors from to to get a strategic understanding of their approaches.
- The critical questions you'll need to ask and answer that can give you and your company the upper hand.
- A downloadable Audit Guide with dozens of strategic questions to help shape your thinking about specific competitors.
- How you can use these competitive perspectives and insights to improve your existing pricing strategies.
This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
Boosting ASPs (Average Selling Prices) to Drive Profitability
The use of averages are as common in business as they are in sports. Average selling prices (ASPs), however, can hide a lot of profitable truths. In this case study, Peter Maniscalco reveals how one building materials company dug deeper to find profitable opportunities.View This Case Study
Avoiding Mistakes in Customer Profitability Management
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.View This Guide
Four Ways to Be More Strategic In Pricing
In pricing, it's all too easy to get lost in all of the administrative tasks and tactical activities. This guide outlines four areas of focus that can help you become a much more strategic pricing professional.View This Guide
Avoiding the Pitfalls of Price Segmentation
In this expert interview, Barrett Thompson provides insight into the common problems and pitfalls to avoid when developing price segmentation models in B2B environments.View This Interview
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