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Competitive Insights for More Strategic Pricing

How to Gain a Deeper Understanding of Your Competitors and Avoid Unnecessary Pricing Battles

When people think about pricing and the competition, they often think about the specific price-points their competitors are putting into the marketplace. They think about the tradeoffs and gaps associated with side-by-side feature and function comparisons. They tend to dwell on the bid they lost to a competitor last week. But for truly strategic pricing, you need to get beyond the tactical. In this guide, you'll get access to:

  • The 3 angles you need to look at your competitors from to to get a strategic understanding of their approaches.
  • The critical questions you'll need to ask and answer that can give you and your company the upper hand.
  • A downloadable Audit Guide with dozens of strategic questions to help shape your thinking about specific competitors.
  • How you can use these competitive perspectives and insights to improve your existing pricing strategies.

This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • How to Get More Aligned With Sales

    Taking a purposeful approach toward aligning more closely with the sales team can reap great rewards for pricing results. Learn five straightforward steps toward fostering a better working relationship with integrity.

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  • Navigating the Pricing Technology Landscape

    Given the pace of change, it’s increasingly difficult to keep track of the various pricing technologies and what they’re best used for. In this recorded training seminar, we discuss the latest trends and developments and how different types of solutions compare.

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  • Pricing for Profitable Growth

    As the clouds of uncertainty begin to part there will be a massive push for revenue growth and market expansion. The challenge for pricing teams is to support the growth imperative while protecting profit performance.

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  • Comparing Pricing Budgets and Resources

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