Competitive Insights for More Strategic Pricing

How to Gain a Deeper Understanding of Your Competitors and Avoid Unnecessary Pricing Battles

When people think about pricing and the competition, they often think about the specific price-points their competitors are putting into the marketplace. They think about the tradeoffs and gaps associated with side-by-side feature and function comparisons. They tend to dwell on the bid they lost to a competitor last week. But for truly strategic pricing, you need to get beyond the tactical. In this guide, you'll get access to:

• The 3 angles you need to look at your competitors from to to get a strategic understanding of their approaches.
• The critical questions you'll need to ask and answer that can give you and your company the upper hand.
• A downloadable Audit Guide with dozens of strategic questions to help shape your thinking about specific competitors.
• How you can use these competitive perspectives and insights to improve your existing pricing strategies.