How to Explain Price Segmentation to Others

Simplifying the Concepts to Help People Outside of Pricing Understand the Importance of Price Segmentation

As powerful as it is, price segmentation can sometimes be difficult for people outside of pricing to understand. And pricing people tend to exacerbate the issue when they talk about price segmentation in esoteric terms. In this tutorial, you will learn about:

• The range of benefits that result from helping others understand this foundational concept.
• How and why it’s important to avoid an academic discussion and lead with a simple story.
• How to use a “contained” scenario from your own business to bring the concept to life.
• The basic visuals and simple illustrations that can support the story and aid comprehension.