Breaking Out of the Pricing Box

Learn How to Influence the Departments that Can Make or Break Your Pricing Efforts

Effective pricing in B2B almost always involves coordination between marketing, sales, product management, and even accounting. And the more you know about other areas, the easier it’s going to be to have a positive impact. In this recorded training session, you will learn:

• How everything is inter-connected and why it's so important to have influence over the decisions being made elsewhere.
• The five personal and professional benefits that typically result from broadening your understanding and influence.
• What you can do to influence inside and outside sales to do a better job of pricing, discounting, and capturing value.
• Why marketing communication struggles to communicate value in a compelling way and how you can help.