Breaking Out of the Pricing Box
Learn How to Influence the Departments that Can Make or Break Your Pricing Efforts
Effective pricing in B2B almost always involves coordination between marketing, sales, product management, and even accounting. And the more you know about other areas, the easier it’s going to be to have a positive impact. In this recorded training session, you will learn:
- How everything is inter-connected and why it's so important to have influence over the decisions being made elsewhere.
- The five personal and professional benefits that typically result from broadening your understanding and influence.
- What you can do to influence inside and outside sales to do a better job of pricing, discounting, and capturing value.
- Why marketing communication struggles to communicate value in a compelling way and how you can help.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Diagnosing Pricing Problems
When companies stop at a default diagnosis of, “Something’s wrong with the pricing,” they never identify and fix the true root-causes of the issues. In this on-demand webinar, learn how to identify the real root-causes behind pricing performance issues.
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From Tactical to Strategic Pricing
Some teams are so mired in tactical grunt work and daily firefights that they never make progress on strategic pursuits. How have other pricing teams transitioned into more strategic functions? What steps did they take?
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Selling Your Pricing Initiative
Want to get your pricing initiative approved? In this on-demand webinar, learn how to structure and deliver your investment "case" in such a way that approval is almost a foregone conclusion.
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Timing Your Pricing Actions for Success
The timing of your pricing actions can greatly influence how those actions are perceived and received. In this Express Guide, learn how to time your pricing actions to minimize conflict and maximize acceptance.
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- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
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