Breaking Out of the Pricing Box
Learn How to Influence the Departments that Can Make or Break Your Pricing Efforts
Effective pricing in B2B almost always involves coordination between marketing, sales, product management, and even accounting. And the more you know about other areas, the easier it’s going to be to have a positive impact. In this recorded training session, you will learn:
- How everything is inter-connected and why it's so important to have influence over the decisions being made elsewhere.
- The five personal and professional benefits that typically result from broadening your understanding and influence.
- What you can do to influence inside and outside sales to do a better job of pricing, discounting, and capturing value.
- Why marketing communication struggles to communicate value in a compelling way and how you can help.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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How to Craft Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that get prospects to view your offerings as being different, better than the alternatives, and worth the price.
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The New Benchmarks for B2B Pricing Excellence
With a lever as powerful as pricing, it’s important to evaluate where you have room for improvement. This report helps readers to benchmark their pricing capabilities through a series of self-assessment questions in 10 vital areas.
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How to Crater a Market with Cost-Plus Pricing
For one large manufacturer, cost-plus pricing was tantamount to malpractice. In this case study, learn how the lack of strategic pricing capability reduced the value of an entire market by over $1 billion.
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