Breaking Out of the Pricing Box
Learn How to Influence the Departments that Can Make or Break Your Pricing Efforts
Effective pricing in B2B almost always involves coordination between marketing, sales, product management, and even accounting. And the more you know about other areas, the easier it’s going to be to have a positive impact. In this recorded training session, you will learn:
- How everything is inter-connected and why it's so important to have influence over the decisions being made elsewhere.
- The five personal and professional benefits that typically result from broadening your understanding and influence.
- What you can do to influence inside and outside sales to do a better job of pricing, discounting, and capturing value.
- Why marketing communication struggles to communicate value in a compelling way and how you can help.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Identifying & Capturing Profitable "Quick Wins"
It’s always good to have a few simple strategies close at hand for boosting margin dollars without having to expend a lot of time, effort, or money. In this three-part recorded training session, we discuss and explain 15 "quick win" strategies and tactics that have proven effective for others.
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The Fundamentals of Effective Subscription Pricing
With subscriptions, the first order is just a fraction of the business you hope to get over time. So how do you do get the pricing right? In this recorded webinar, learn the processes, practices, and measures that can boost subscription pricing effectiveness.
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Using a Cost-Plus Mindset to Your Advantage
An edgy case study that exposes how one company got "creative" to improve profitability without having to change their sales team's ingrained cost-plus pricing behaviors.
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The Functional Area Cheat Sheet
A quick overview of the common ways different internal groups can have an effect on pricing outcomes and suggestions for how you might be able to diplomatically help them help you.
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