Breaking Out of the Pricing Box
Learn How to Influence the Departments that Can Make or Break Your Pricing Efforts
Effective pricing in B2B almost always involves coordination between marketing, sales, product management, and even accounting. And the more you know about other areas, the easier it’s going to be to have a positive impact. In this recorded training session, you will learn:
- How everything is inter-connected and why it's so important to have influence over the decisions being made elsewhere.
- The five personal and professional benefits that typically result from broadening your understanding and influence.
- What you can do to influence inside and outside sales to do a better job of pricing, discounting, and capturing value.
- Why marketing communication struggles to communicate value in a compelling way and how you can help.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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The Pros & Cons of B2B Pricing Strategies
The conventional wisdom around pricing strategy often fails to make clear that some of the "standard" options are extremely dangerous in B2B environments! In this on-demand webinar, learn which pricing strategies actually work...and which ones will destroy your margins.
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Managing Your "Minimum Advertised Price"
Many manufacturers have augmented their channel strategies with MAP (Minimum Advertised Price) policies. While not a panacea, MAP policies can mitigate many channel control and conflict issues. In this guide, we expose 20 strategies and tactics for more effective MAP policies and programs.
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Pricing Pilot Programs
How do you get your company to accept new pricing approaches while maximizing your odd of success? In this session, learn how to leverage pilot programs and in-market trials to accelerate your progress.
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Navigating the Pricing Technology Landscape
Given the pace of change, it’s increasingly difficult to keep track of the various pricing technologies and what they’re best used for. In this recorded training seminar, we discuss the latest trends and developments and how different types of solutions compare.
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