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Breaking Out of the Pricing Box

Learn How to Influence the Departments that Can Make or Break Your Pricing Efforts

Effective pricing in B2B almost always involves coordination between marketing, sales, product management, and even accounting. And the more you know about other areas, the easier it’s going to be to have a positive impact. In this recorded training session, you will learn:

  • How everything is inter-connected and why it's so important to have influence over the decisions being made elsewhere.
  • The five personal and professional benefits that typically result from broadening your understanding and influence.
  • What you can do to influence inside and outside sales to do a better job of pricing, discounting, and capturing value.
  • Why marketing communication struggles to communicate value in a compelling way and how you can help.

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More Subscriber-Only Resources From Our Library

  • Identifying & Capturing Profitable "Quick Wins"

    It’s always good to have a few simple strategies close at hand for boosting margin dollars without having to expend a lot of time, effort, or money. In this three-part recorded training session, we discuss and explain 15 "quick win" strategies and tactics that have proven effective for others.

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  • Exploring the Future of the Pricing Profession

    Pricing is a specialized function and it can be difficult to get a read on the health and status of where the field is headed. Kevin Mitchell of the Professional Pricing Association provides his perspectives on the state of the pricing profession.

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  • Promoting the Power of Pricing

    In B2B, there are many other people affecting pricing outcomes, directly or indirectly. So how do you gain and maintain the organizational attention, support, and participation you need to drive improvement over time? It's easier than you may think!

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  • The Price Segmentation Self-Assessment

    Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.

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