Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can you measure price elasticity through channels?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• How can pricing skills be applied to other profitable problems?
• What's the difference between pricing analytics and optimization?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What is a "Mix Shift" customer defection and how do I spot it?
• Why are salespeople so quick to offer discounts?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?