Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Tutorial

Already a subscriber? Login

Subscribe and get immediate access to this tutorial, full access to our research library, and much more...

How to Craft Effective Strategic Value Messages

Get Beyond the Platitudes and Develop Compelling Messages That Highlight Your Differential Value

How do you get buyers to recognize, understand, and believe the value of your offerings? How do you get them to view your offerings as being different, better than the alternatives, and worth the price? In this tutorial, you'll learn about:

  • The 3 main ingredients for strategic value messages and the one critical question they always need to answer.
  • The 2 things you need to know in order to show how your offerings deliver value better than the competition.
  • The simple and straightforward structure you can use to develop powerful value messages for your offerings.
  • How it all comes together through helpful and intuitive examples that clearly illustrate the basic structure.

This tutorial is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Pricing for Customer Lifetime Value

    In B2B, retaining good customers over time is essential for survival. That's why Customer Lifetime Value (CLV) has become such an important metric. So what do B2B pricers really need to understand about CLV?

    View This Webinar

  • Making Change Happen

    How do you get executives to recognize a need for change? How do you get an organization to move away from the status quo and actually embrace doing things differently? How do you foster true adoption, as opposed to merely forced compliance?

    View This Webinar

  • The Negotiation Tactics Cheat Sheet

    Study and internalize these descriptions to better understand and identify many of the most common negotiation strategies and tactics your team will likely encounter in the field.

    View This Tool

  • How Does Your Pricing Department Compare?

    Ever wonder how your pricing department stacks up to others? This PricingPulse research briefing explores the size, experience, challenges, and priorities of B2B pricing organizations.

    View This Research