How to Craft Effective Strategic Value Messages
Get Beyond the Platitudes and Develop Compelling Messages That Highlight Your Differential Value
How do you get buyers to recognize, understand, and believe the value of your offerings? How do you get them to view your offerings as being different, better than the alternatives, and worth the price? In this tutorial, you'll learn about:
- The 3 main ingredients for strategic value messages and the one critical question they always need to answer.
- The 2 things you need to know in order to show how your offerings deliver value better than the competition.
- The simple and straightforward structure you can use to develop powerful value messages for your offerings.
- How it all comes together through helpful and intuitive examples that clearly illustrate the basic structure.
This tutorial is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
How Customers Evaluate a Price
Customers aren't as logical in understanding value and assessing a price as you might think. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates your prices.
View This Guide -
Making Sense of Pricing Technology
Are pricing technologies all the same? Do the differences actually matter? What do we need? How do we choose? In this webinar, we cut thru the confusion to help you understand your options for technology-enabled pricing.
View This Webinar -
Working With the C-Suite to Improve Pricing
A conversation with veteran pricing professional Lydia DiLiello about working more effectively with executive management.
View This Interview -
The Fundamentals of Effective Pricing Analysis
In this on-demand training webinar, we share the fundamental concepts and principles behind effective pricing analysis, expose the critical building blocks that need to be in-place, and walk through a basic pricing analysis example to pull everything together.
View This Webinar
