Developing An Effective Global Pricing Capability
An Informative Conversation With Lynn Guinn, the Global Strategic Pricing Leader for Cargill
How do you develop and maintain a high-performance pricing function, covering over 150 billion dollars in revenue and operating in more than 100 different countries around the world? And how do you do it in an industry where supply and demand are affected by everything from insects and earthquakes to monsoons and mudslides? In this Expert Interview, we talk to Lynn Guinn, the Global Strategic Pricing Leader for Cargill, about developing and maintaining one of the most effective and truly consequential pricing capabilities in the world.
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Identifying & Capturing Profitable "Quick Wins"
It’s always good to have a few simple strategies close at hand for boosting margin dollars without having to expend a lot of time, effort, or money. In this three-part recorded training session, we discuss and explain 15 "quick win" strategies and tactics that have proven effective for others.
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Managing Successful Pricing Projects
Bringing new pricing initiatives to fruition in established B2B companies is rarely a cakewalk. So, how do we manage our pricing projects to maximize our odds of success and minimize the chance of failure?
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Using The "Measurement Effect" to Improve Margins
When it comes to finding problems or failings with pricing and discounting, the sales department is a prime target. But the relatively simple effort of getting your own house in order can have a positive influence on pricing outcomes.
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Effective Internal Marketing for Pricing Initiatives
Pricing initiatives don't happen overnight and organizational support can wane over time. Without some thoughtful planning, initiatives can end-up fading into the background. Learn the approaches two companies used to keep support and momentum going.
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