Communicating Pricing Concepts
Helping Others in Your Organization Understand B2B Pricing Principles and Practices
Pricing is not something everyone just "gets." Doing it right in a B2B environment involves a combination of specialized principles, practices, and processes that may be entirely new and unfamiliar to people outside the pricing group. So how do you help others in your organization better understand what you're trying to do and why? And more important, how do you help them "get" enough of it to do what needs to be done? In this on-demand webinar, you'll learn about:
- How to simplify and illustrate important concepts like price segmentation and price elasticity.
- Using real-world data and models to make certain practices more palatable, relatable, and relevant.
- How to proactively address and counter common preconceived notions and closely-held beliefs.
- Aspects of human behavior and cognition that can make it easier...or harder...to get your ideas across.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Reducing the Friction Between Sales & Pricing
Some amount of "friction" between Sales and Pricing is expected. Too much, however, is counter-productive. In this on-demand session, we discuss dozens of ways to address seven root-causes of friction and conflict between the Sales and Pricing functions.
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When to Choose Profit, Revenue, or Both
As pricing people in B2B, we all have to deal with the "corporate schizophrenia" around revenue versus profit. In this conversation with Lydia DiLiello, we discuss how pricing teams can best deal with this oftentimes frustrating dynamic.
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Getting to the Right Number
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