PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Communicating Pricing Concepts

Helping Others in Your Organization Understand B2B Pricing Principles and Practices

Pricing is not something everyone just "gets." Doing it right in a B2B environment involves a combination of specialized principles, practices, and processes that may be entirely new and unfamiliar to people outside the pricing group. So how do you help others in your organization better understand what you're trying to do and why? And more important, how do you help them "get" enough of it to do what needs to be done? In this on-demand webinar, you'll learn about:

  • How to simplify and illustrate important concepts like price segmentation and price elasticity.
  • Using real-world data and models to make certain practices more palatable, relatable, and relevant.
  • How to proactively address and counter common preconceived notions and closely-held beliefs.
  • Aspects of human behavior and cognition that can make it easier...or harder...to get your ideas across.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Fixing the Causes of Rogue Salespeople

    It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this expert interview, Paul Hunt exposes the real problems behind rampant discounting in the field.

    View This Interview
  • Pricing Process Improvement

    In this session, we discuss the critical differences between process types, how to use end-to-end process mapping for diagnostics and prioritization, pricing technology considerations, and common mistakes to avoid.

    View This Webinar
  • Pros & Cons of Different Pricing Locations

    To help guide your decision about where to locate a dedicated Pricing function in your business, we've compiled this reference table outlining four typical locations, the rationale for each location, as well as the top pros and cons that have been reported.

    View This Tool
  • Four Ways to Get More Out of Pricing Analytics

    There's no doubt that pricing analytics can be powerful, but it’s not a slam dunk. This guide explains four powerful strategies for producing more meaningful results from your pricing analytics efforts and investments.

    View This Guide