The B2B Pricing Blueprint
Applying Best Practice Principles and Design Criteria To Various Aspects of B2B Pricing
In this webinar, we'll explore strategic insights and lessons learned from experienced professionals to build...or rebuild...highly effective B2B pricing functions. Whether you're starting from scratch or looking to revamp an existing function, we'll cover the essential steps to maximize efficiency, effectiveness, and overall performance. Leveraging current best practices and "what we know now," this webinar aims to equip you with the tools and knowledge you need to create the most resilient and impactful B2B pricing function possible. In this on-demand webinar, you'll learn about:
- Best practices in pricing data analysis, process optimization, and technology integration and utilization.
- Fostering more productive cooperation and collaboration between Sales, Marketing, and Product teams.
- Adopting the right mindsets and crafting a highly strategic team charter to guide your efforts.
- A number of organizational structures and functional models that have proven effective for others.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Making Sense of AI for B2B Pricing
There's no doubt that artificial intelligence will transform nearly every aspect of sales and revenue operations. How do we cut through the hype and harness AI to generate improved pricing results and business outcomes?
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Boosting the Pricing Team's Influence
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When to Choose Profit, Revenue, or Both
As pricing people in B2B, we all have to deal with the "corporate schizophrenia" around revenue versus profit. In this conversation with Lydia DiLiello, we discuss how pricing teams can best deal with this oftentimes frustrating dynamic.
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