Decoding Artificial Intelligence for Better Pricing
Doug Fuehne Discusses the Applications and Implications of AI for Pricing Functions
In every corner of business today, the hot topic of conversation and consideration is "Artificial Intelligence"..."AI." And the pricing function is no exception as almost every group we've interacted with recently has been trying to figure out what it all means for pricing, now and into the future. In this Expert Interview, we talk to Doug Fuehne, a long-time veteran of the pricing technology space and the SVP of Customer Impact at Pricefx, about the applications and implications of Artificial Intelligence for pricing.
This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Are Revenue Management and Pricing Different?
Some practitioners will use the terms "revenue management" and "pricing" interchangeably. In this expert interview, Amit Aggarwal, the Executive Vice President of Revenue Management at iHeartMedia, helps explain the differences and why they matter.
View This Interview -
The Top "Lessons Learned" by Pricing Leaders
How have pricing leaders become leaders? What can their 20/20 hindsight teach us to streamline our own path? In this on-demand webinar, learn the top lessons gleaned through our research.
View This Webinar -
Anticipating Competitors' Pricing Moves
Your competitors' pricing actions (and reactions) add even more complexity to pricing. So what can you do to anticipate competitive moves and prevent them from spoiling your pricing efforts?
View This Webinar -
Ten Signs Your Pricing Strategy Stinks
There are so many factors at play in pricing that it can be difficult to know if your strategy is really effective or not. This simple self-assessment can help determine whether the odds are for or against your pricing strategy.
View This Diagnostic

Why Subscribe?
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this interview as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges