Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Managing Risk in B2B Pricing

How to Be More Proactive in Mitigating Real and Perceived Pricing Risks

There's a reason that pricing is so often referred to as being a "third rail" in B2B environments. After all, it's perceived by many to be an extremely risky thing that shouldn't be messed around with! Of course, there are very real risks to contend with in B2B pricing, from customer reactions and competitive responses to overall profitability and market-share impacts. On the other hand, some of perceived risks are largely overblown and borne out of fear. But whether real or perceived, it's always best to take a proactive approach to managing and mitigating risk in B2B pricing. In this on-demand webinar, you'll learn about:

  • Understanding the various sources of real and perceived risk involved in B2B pricing.
  • How to assess and evaluate likely outcomes and balance the risks with the rewards.
  • Mitigating overall risk by implementing the right pricing structures and mechanisms.
  • Managing the internal perceptions of risk to reduce fears and improve decision-making.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Combat Competitive Pricing Pressure

    What's the best way to manage competitive pricing pressure? In this 4-part training webinar, we share 20 strategies and tactics leading pricing teams are using to anticipate competitive moves, minimize their impact, and respond more effectively.

    View This Webinar

  • Suffering from a Costly Case of Sticker Shock

    In B2B environments where discounting is habitual, it's easy to think that your list prices don't really matter all that much. But before you conclude that list prices are inconsequential in your business, consider this case of a B2B reseller who just couldn't see what they were missing.

    View This Case Study

  • Crucial B2B Pricing Concepts

    Pricing in a B2B environment is very different from pricing in consumer or retail settings. In this on-demand webinar, you'll learn about 12 ways B2B pricing is unique and 6 core pricing concepts that every B2B pricing person needs to understand inside and out.

    View This Webinar

  • Considerations for Pricing Through Channels

    How do you get your arms around the various players in the channel and manage the links in the distribution chain? In this interview, we discuss channel pricing with Peter Maniscalco, a Senior Manager of Pricing at a major IT Products and Services company.

    View This Interview