Resources Archive - PricingBrew

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Featured B2B Pricing Insights & Tips

Don't Just Focus on Pricing Problems

As human beings, we're somewhat hardwired to view "fixing problems" as a high priority. But if all you're looking at are pricing problems, you could be missing out on opportunities that are much bigger and far more impactful.
Overcoming Worry In Pricing

Do you end every day feeling like you accomplished only half (or less) of the things you wanted to get done? This game-changing approach can help you stop worrying and make you much more effective as a pricing practitioner.
How To Start Simple With Price Segmentation

When you set out to build a price segmentation model based on attributes that drive pricing outcomes, where do you even start?

Recommended On-Demand Webinars

Popular Express Guides & Research

Comparing Pricing Budgets and Resources

How do you know if your company is investing enough resources in pricing? In this research briefing, learn how your investments in pricing stack up to other companies in the PricingBrew community.
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Competitive Insights for More Strategic Pricing

To avoid unnecessary pricing battles, you need to have a deep understanding of your competitors and their approaches to pricing. This guide shows you how to gain the strategic insights you need.
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How Does Your Pricing Department Compare?

Ever wonder how your pricing department stacks up to others? This PricingPulse research briefing explores the size, experience, challenges, and priorities of B2B pricing organizations.
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Questions from the Community

Question

What is the average % lift reported by those using price elasticity to set prices?

Question

What is a "Mix Shift" customer defection and how do I spot it?

Question

Does price elasticity really exist in B2B markets?

Recommended Tutorials

Popular Expert Interviews

Leveraging the Power of Price Segmentation

In this Expert Interview, Paul Parsons discusses his experiences helping a number of distributors and manufacturers leverage the power of segmentation to boost their margins and profits.
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Getting the Top Job in B2B Pricing

How do you become a Vice President of Pricing at a multi-billion dollar B2B company? A great first step is to get some advice from someone like Dick Braun, the Vice President of Strategic Pricing at Parker Hannifin.
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Seize the Pricing Opportunity Before Others Do

In this conversation with David Bauders, the Founder and President of Strategic Pricing Associates (SPA), you'll glean insights and tips from his experiences working with hundreds of distributors and manufacturers.
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Recommended Case Studies

Top Tools & Diagnostics

The Functional Area Cheat Sheet

A quick overview of the common ways different internal groups can have an effect on pricing outcomes and suggestions for how you might be able to diplomatically help them help you.
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The Marketing Research Interview Guide

Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
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The Multiple Dimensions of Value Chart

Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.
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