Featured B2B Pricing Insights & Tips
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Salespeople Are Wrong: Customers Can Buy More
History teaches us that even salespeople who have a very close personal relationship with their customers can be wrong.
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Odds Are, Your Pricing Strategy Stinks
For determining the efficacy of a pricing strategy, financial performance alone just doesn’t tell you very much. So how can you tell if your pricing strategy is really effective or not?
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The One Thing Pricing Can Rely on in Uncertain Times
If you have this tool, you'll be able to predict with accuracy how the actions you take will affect the bottom line.
Recommended On-Demand Webinars
Popular Express Guides & Research
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Managing Your "Minimum Advertised Price"
Many manufacturers have augmented their channel strategies with MAP (Minimum Advertised Price) policies. While not a panacea, MAP policies can mitigate many channel control and conflict issues. In this guide, we expose 20 strategies and tactics for more effective MAP policies and programs.
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Tweaking Your Sales Strategy to Improve Prices
A well thought-out strategy can reduce pricing pressure and increase deal velocity. This guide explains how relatively small adjustments to your sales strategy in a few high-leverage areas can combine and compound to produce dramatic results.
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Spotlight on the B2B Pricing Organization
This report, based on our PricingPulse research, shines more light on the composition, perspectives, and priorities of dedicated pricing groups in leading B2B companies.
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Questions from the Community
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Question
Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
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Question
Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
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Question
Aren’t people usually the root-causes behind most pricing problems?
Recommended Tutorials
Popular Expert Interviews
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Decoding Artificial Intelligence for Better Pricing
In this Expert Interview, Doug Fuehne of Pricefx discusses what Artificial Intelligence means for B2B pricing functions, now and into the future.
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Are They a Price Buyer or a Poker Player?
It's easy to assume that when a buyer says they need a lower price, they really mean it. But making the wrong assumption can be very costly. Nelson Hyde explains how to tell when a buyer is bluffing.
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Creating More Powerful Sales Proposals
An interview with Reuben Swartz about how to create sales proposals that win more business at higher margins.
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Recommended Case Studies
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Top Tools & Diagnostics
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The Marketing Research Analysis Guide
The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
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Underrated Pricing Technology Evaluation Criteria
This 36-question diagnostic exposes and explains seven areas of pricing technology evaluation and comparison that are underrated, underutilized, and deserving of much greater consideration by prospective buyers.
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The B2B Pricing Capability Self-Assessment
To help identify areas for improvement and help gauge the competitiveness of your company's strategic and tactical pricing capabilities, simply answer the 52 questions in this straightforward self-assessment as truthfully and objectively as possible.
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