Having a better understanding of your buyers can help make profitable pricing outcomes the natural result. This guide reveals 17 powerful customer insights that are proven to be beneficial for creating advantageous pricing conditions.

It's dangerous to assume that the pricing principles are the same whether the buyer is an individual consumer or a business. This guide explains five important differences between B2B and B2C pricing and how you can use them to your advantage.

Price optimization can provide a significant competitive advantage for the companies that have adopted it. This guide explores the mistaken beliefs that could be costing you sales & margin dollars.

Every sale is the result of a process. With any process, the quality of the final product is determined by the raw materials. This diagnostic helps improve pricing results by identifying root causes in your sales processes.

Price segmentation is the cornerstone of any successful pricing program but it's easy to make costly mistakes that can jeopardize your efforts. In this guide, learn how to sidestep three common mistakes.