Featured B2B Pricing Insights & Tips
-
The Question That Gets Price Segmentation Started
If you're struggling to identify meaningful segmentation attributes, there's one simple question that can help you uncover and extract valuable insights from your sales team.
-
3 Harsh Realities of a Career in Pricing
There's never been a better time to be a B2B pricing professional. But if you really want to capitalize on the "rising tide" you'll need to acknowledge certain realities associated with a career in B2B pricing.
-
Breaking Bad Assumptions About Leading Pricing Teams
There are some all-too-common assumptions about what constitutes or defines a "leading" team. And these bad assumptions can fool you into thinking you're something you're not...or trick you into focusing on all the wrong things.
Recommended On-Demand Webinars
Popular Express Guides & Research
-
17 Customer Insights for More Strategic Pricing
Having a better understanding of your buyers can help make profitable pricing outcomes the natural result. This guide reveals 17 powerful customer insights that are proven to be beneficial for creating advantageous pricing conditions.
Upgrade to View -
Understanding How B2B Pricing Is Different
It's dangerous to assume that the pricing principles are the same whether the buyer is an individual consumer or a business. This guide explains five important differences between B2B and B2C pricing and how you can use them to your advantage.
Upgrade to View -
Six Price Optimization Misconceptions Exposed
Price optimization can provide a significant competitive advantage for the companies that have adopted it. This guide explores the mistaken beliefs that could be costing you sales & margin dollars.
Upgrade to View
Questions from the Community
-
Question
If we have people with lots of experience in the industry, do we really need to conduct marketing research?
-
Question
Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
-
Question
What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
Recommended Tutorials
Popular Expert Interviews
-
Embracing the Embedded Pricing Organization
Mark Burton, co-author of the book, "Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table," talks with us about the next evolution of the pricing department.
Upgrade to View -
Identifying and Eliminating Over-Discounting
Jared Wiesel of Revenue Analytics discusses his work helping mid-market companies combat over-discounting in the field.
Upgrade to View -
Getting the Top Job in B2B Pricing
How do you become a Vice President of Pricing at a multi-billion dollar B2B company? A great first step is to get some advice from someone like Dick Braun, the Vice President of Strategic Pricing at Parker Hannifin.
Upgrade to View
Recommended Case Studies
-
Upgrade to ViewUpgrade to View
Top Tools & Diagnostics
-
Finding Margin Leaks in Your Sales Processes
Every sale is the result of a process. With any process, the quality of the final product is determined by the raw materials. This diagnostic helps improve pricing results by identifying root causes in your sales processes.
Upgrade to View -
Avoiding 3 Costly Price Segmentation Mistakes
Price segmentation is the cornerstone of any successful pricing program but it's easy to make costly mistakes that can jeopardize your efforts. In this guide, learn how to sidestep three common mistakes.
Upgrade to View -
Visual Aids for Explaining Price Segmentation
Use this example visual presentation to inspire and aid your efforts in explaining the concepts of price segmentation to others inside your organization.
Upgrade to View
Subscription Required
Join your peers and become a PricingBrew Journal subscriber and get immediate access to an information arsenal focused on improving your pricing strategies out outcomes:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges
Copyright © 2025, MindBrew, LLC. All Rights Reserved.