Featured B2B Pricing Insights & Tips
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The One Thing Pricing Can Rely on in Uncertain Times
If you have this tool, you'll be able to predict with accuracy how the actions you take will affect the bottom line.
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Where Should the Pricing Function Be Located?
Business leaders should carefully consider the pros and cons that others have experienced in each functional location to make more thoughtful and deliberate decisions, based on their company's unique attitudes, aptitudes, and organizational dynamics.
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Is This Holding You Back from Pricing Career Success?
The very characteristics that make pricing professionals good at their jobs can actually hold back their careers. If you’re introverted and detail-oriented, you might need to step out of your comfort zone if you want a raise or a promotion.
Recommended On-Demand Webinars
Popular Express Guides & Research
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Three Core Pricing Skills That No One Talks About
For many B2B companies, increasing knowledge around pricing is a priority. But this education regularly ignores skills that are critically important. In this guide, learn about three areas that are often overlooked.
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Can You Benefit from Better Deal Management?
Horror stories of unprofitable or poorly managed deals seem to be all too common in B2B. In this guide by Elliot Yama, learn the common causes of bad deals and four signs that your deal management process is lacking.
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How to Avoid Sales Compensation Gotchas
While no variable comp approach is ever perfect, you stand a much better chance when you minimize the unintended consequences. This guide exposes the problems with various schemes and explores potential solutions.
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Questions from the Community
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Question
How can I tell what a customer’s real agenda is and identify what type of buyer they really are?
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When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
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Question
What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
Recommended Tutorials
Popular Expert Interviews
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Exploring the Future of the Pricing Profession
Pricing is a specialized function and it can be difficult to get a read on the health and status of where the field is headed. Kevin Mitchell of the Professional Pricing Association provides his perspectives on the state of the pricing profession.
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A Better Approach for Pricing Configured Products
In this Expert Interview, we talk to Jared Wiesel of Revenue Analytics about how to get beyond basic markups to improve and optimize the pricing of configured products.
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Stop Living With Subpar Price Execution!
In this Expert Interview, Cath Brands of Flintfox discusses what pricing teams can do to finally address those frustrating and costly price execution issues that have been slowing us down and holding us back.
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Recommended Case Studies
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Top Tools & Diagnostics
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The Price Segmentation Self-Assessment
Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.
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The Marketing Research Interview Guide
Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
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Avoiding 3 Costly Price Segmentation Mistakes
Price segmentation is the cornerstone of any successful pricing program but it's easy to make costly mistakes that can jeopardize your efforts. In this guide, learn how to sidestep three common mistakes.
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