Featured B2B Pricing Insights & Tips
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This One Thing Helps any Pricing Initiative Succeed
According to studies, this one characteristic makes it 600% more likely that your next pricing project will meet its objectives. Interested yet?
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Breaking Bad Assumptions About Leading Pricing Teams
There are some all-too-common assumptions about what constitutes or defines a "leading" team. And these bad assumptions can fool you into thinking you're something you're not...or trick you into focusing on all the wrong things.
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When Should You Negotiate A Raise?
Your intuitions about timing being an important factor in persuasion, influence, and negotiation are correct. But you don't have to leave it to chance.
Recommended On-Demand Webinars
Popular Express Guides & Research
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Timing Your Pricing Actions for Success
The timing of your pricing actions can greatly influence how those actions are perceived and received. In this Express Guide, learn how to time your pricing actions to minimize conflict and maximize acceptance.
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A Modern Approach for Fixing a Costly Profit Leak
We recently went through a virtual negotiation training program that can help close the massive skills gap between buyers and sellers. In this research brief, we share our impressions and recommendations.
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Getting Beyond Pricing to Make a Real Impact
To be effective in B2B pricing, you have to be able influence all of the different functional groups involved. This guide exposes how to influence the upstream decisions that can ultimately make or break your pricing efforts.
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Questions from the Community
Recommended Tutorials
Popular Expert Interviews
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Closing the Skills Gap in Sales Negotiations
In this Expert Interview, Jason Levinson discusses the latest methods and innovations in negotiation training for salespeople. Closing the negotiation skills gap is not a hard as you might think!
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Considerations for Pricing Through Channels
How do you get your arms around the various players in the channel and manage the links in the distribution chain? In this interview, we discuss channel pricing with Peter Maniscalco, a Senior Manager of Pricing at a major IT Products and Services company.
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Do European Companies Really Price Better?
In this informative interview, Per Sjofors, the founder and CEO of Atenga, defends his bold assertion that European companies lead US companies in the development of pricing capabilities and processes.
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Recommended Case Studies
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Top Tools & Diagnostics
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Finding Margin Leaks in Your Sales Processes
Every sale is the result of a process. With any process, the quality of the final product is determined by the raw materials. This diagnostic helps improve pricing results by identifying root causes in your sales processes.
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The Marketing Research Analysis Guide
The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
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Identifying Your Value Along Five Dimensions
It's best to present a well-rounded set of criteria upon which customers can base a buying decision. In this guide, you'll learn about five dimensions of value with over 50 potential value-drivers that can influence buying decisions.
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