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Breaking Out of Your Pricing Silo

Mark Burton of Holden Advisors Shares His Latest Insights and Advice for Taking Your Pricing Department to the Next Level

When we first interviewed Mark Burton, he introduced us to the concept of the Embedded Pricing Organization. Representing the next evolution of the pricing department, our subscribers have been eager to learn more. In this follow-up interview, you will learn:

  • Mark's latest insights into the Embedded Pricing Organization and how pricing departments are leveraging it.
  • The business dynamics that are forcing pricing departments to function differently in order to remain relevant.
  • The areas that Embedded Pricing Organizations are prioritizing for greater infusion of pricing expertise and capability.
  • The most significant skills "gaps" that pricing practitioners and teams must overcome as they move forward.

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    The “crawl, walk, run” approach used to be the standard for developing pricing capabilities in B2B. But that was 5-7 years ago, and a lot has changed since then. Read this provocative report to learn why you must rethink the pricing journey.

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