PricingBrew

Subscriber-Only Research

Already a subscriber? Login

Subscribe and get immediate access to this research, full access to our research library, and much more...

13 Unique Price Segmentation Attributes

Exploring the Obscure and Unique Price Segmentation Attributes Some B2B Companies Have Discovered

When you can identify meaningful price segmentation attributes that your competitors are missing or overlooking, you transform your price segmentation model into a powerful source of proprietary competitive advantage. In this research brief, you will learn about:

  • 13 unique price segmentation attributes that members of the PricingBrew Network have found to be important.
  • 5 clever ways companies use information about their buyers to infer a great deal about willingness-to-pay.
  • 4 insights into buyers' other purchasing decisions that can tell companies about likely price sensitivities.
  • 4 aspects of buyer behavior that help companies understand where they can hold the line on discounting.

This research is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Pricing Productivity Boosters

    B2B pricing functions have never been overflowing with resources, money, or time. Nevertheless, most pricing teams are now being asked to do even more with even less. So how do we make the most of what we've got?

    View This Webinar
  • Delivering No-Brainer Pricing Guidance

    While equipping sales reps with accurate pricing guidance is a priority for many, it's hard to get right. In this session, learn seven key ingredients to deliver guidance your salespeople will actually use.

    View This Webinar
  • Making Price Increases Stick

    Rolling out a price increase is no guarantee that you'll actually get what you want. So how do you reduce the uncertainty and make your price increases "stick" to the degree you need?

    View This Webinar
  • Getting Started in B2B Pricing

    This 8-part course focuses on the critical concepts that B2B pricing professionals need to know. Whether you're trying to figure out where to begin or just want to ensure everyone on your team understands the fundamentals, this course can help.

    View This Tutorial