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Three Core Pricing Skills No One Talks About

Learn About Three Areas That Are Often Overlooked When It Comes to Pricing Skills

For many B2B companies today, increasing organizational knowledge around pricing is a priority. But this education can often be overly focused on many of the more tactical aspects of pricing and completely ignore some skills that are really important. In this guide, you'll learn:

  • The three areas that your key marketing, sales, and product people need to be knowledgeable and proficient in.
  • Why it's more important than ever to have a solid, fact-based understanding of your prospects and competitors.
  • How attempting to “fix” pricing issues by focusing on the price-points themselves can be detrimental to profitability.
  • The one skill the best pricing professionals possess that is easy to overlook and ignore...but possible to learn.

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More Subscriber-Only Resources From Our Library

  • The Essence of Strategic Pricing

    It's easy to fill your to-do list with all sorts of tactical pricing tasks. But if you're only focusing on those, it's hard to generate significant results. View this recorded training seminar and learn about tackling the most powerful and effective aspects of real strategic pricing.

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  • Fighting Over-Discounting in the Field

    Over-discounting in the field is a frustrating reality for most B2B pricing teams. So, how do you prevent it from happening? In this Expert Interview, Chaz Napoli shares the strategies and tactics he's found to be effective through hundreds of customer engagements.

    View This Interview

  • Breaking Out of Your Pricing "Box"

    Effective pricing in B2B often requires coordination between marketing, sales, product management, and even accounting. This on-demand training session exposes how to influence the other departments that can make or break your pricing efforts.

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  • Assessing Your Pricing Capabilities

    While you might think your pricing capabilities are pretty good, how do you really know? How can you tell? In this on-demand webinar, learn how to leverage "3 P" assessments to figure out where you're at and where you need to improve.

    View This Webinar