Building the Right Pricing Habits
Learn the Behaviors That Separate the True Pricing Professionals from Everyone Else
What makes someone a true B2B pricing professional? Is it about being able to use some esoteric pricing jargon in staff meetings? Or how about having a three-word pricing title on your business cards? Or maybe it's about writing database queries and pulling together scatterplots? Alas, our research has found that what really sets true B2B pricing professionals apart is a powerful combination of ongoing behaviors and practices. We've also found that these habits can be learned and developed over time. In this on-demand webinar, you'll learn about:
- Interpersonal behaviors that allow pricing professionals to thrive in cross-functional settings.
- Technical practices that enable pricing pros to address complex problems and challenges.
- Straightforward steps that practitioners can take to develop these habits for themselves.
- Suggestions and considerations for leveraging these habits to enhance your pricing career.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Do European Companies Really Price Better?
In this informative interview, Per Sjofors, the founder and CEO of Atenga, defends his bold assertion that European companies lead US companies in the development of pricing capabilities and processes.
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Effective Internal Marketing for Pricing Initiatives
Pricing initiatives don't happen overnight and organizational support can wane over time. Without some thoughtful planning, initiatives can end-up fading into the background. Learn the approaches two companies used to keep support and momentum going.
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The Marketing Research Interview Guide
Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
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Pricing Thru a Trade War
When global trade tensions escalate, everything can become more difficult for B2B pricing teams. How do we navigate the turmoil without sacrificing our pricing integrity, our margins, or our own sanity?
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Come Join Our Next Webinar
The Politics of Pricing in B2B
Navigating the Competing Internal Interests Behind Critical Pricing Decisions
