PricingBrew

Subscriber-Only Case Study

Already a subscriber? Login

Subscribe and get immediate access to this case study, full access to our research library, and much more...

Effective Internal Marketing for Pricing Initiatives

Two Proven Approaches for Maintaining the Internal Momentum Behind Your Pricing Initiative

Transformational pricing initiatives take time. And over that time, organizational support can wane. Without some thoughtful planning, initiatives that have started with bang can end-up fading into the background without so much as a whimper. In this dual case study, you'll learn about:

  • The top-down approach that one company utilized to demonstrate executive support.
  • The “influence through education” approach another company used to secure broad buy-in.
  • How the two approaches were tailored to the culture of the specific companies involved.
  • The specific elements of each approach that contributed to overall effectiveness and success.

This case study is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Marketing Pricing Initiatives for Success

    Pricing initiatives often require buy-in from multiple departments just to get off the ground. In this on-demand training seminar, learn the essential marketing process for securing and maintaining internal buy-in and support for your pricing projects and initiatives.

    View This Webinar
  • Creating & Managing a Pricing Governance Team

    Pricing is often the culmination of many decisions made by many different groups across the company. In this guide, learn to embrace the inter-connected nature of pricing in a B2B environment by giving stakeholders a voice.

    View This Guide
  • Two Paths Toward Pricing Improvement

    More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.

    View This Research
  • Developing An Effective Global Pricing Capability

    In this informative conversation with Lynn Guinn, the Global Strategic Pricing Leader for Cargill, learn about developing and maintaining a high-performance pricing function in one of the largest and most successful agricultural companies on the planet.

    View This Interview