Effective Internal Marketing for Pricing Initiatives

Two Proven Approaches for Maintaining the Internal Momentum Behind Your Pricing Initiative

Transformational pricing initiatives take time. And over that time, organizational support can wane. Without some thoughtful planning, initiatives that have started with bang can end-up fading into the background without so much as a whimper. In this dual case study, you'll learn about:

• The top-down approach that one company utilized to demonstrate executive support.
• The “influence through education” approach another company used to secure broad buy-in.
• How the two approaches were tailored to the culture of the specific companies involved.
• The specific elements of each approach that contributed to overall effectiveness and success.