Pricing Thru a Trade War
Maintaining Pricing Discipline When Global Trade Tensions Disrupt Everything
When global trade tensions escalate, everything can become more difficult—costs can skyrocket, supply chains can break, demand can get flaky, and our competitors can become even more irrational. For B2B pricing teams, the pressure to respond quickly is intense. But knee-jerk price changes, blanket increases, and desperation discounts can all do more harm than good. So how can pricing professionals navigate the turmoil without sacrificing our pricing integrity, our margins, or our own sanity? In this on-demand webinar, you'll learn about:
- Balancing speed and agility with discipline and accuracy when the situation demands quick responses.
- How to triage the issues and problems so that we best focus our limited time, energy, and resources.
- Effectively communicating our pricing actions to better manage expectations and help mitigate fears.
- Leveraging the increased attention and urgency to upgrade our pricing infrastructure and systems.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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13 Unique Price Segmentation Attributes
When you identify meaningful segmentation attributes, you also uncover a source of competitive advantage. This research brief explores a variety of unique price segmentation attributes that companies in the PricingBrew Network have found to be important.
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The Pricing Practitioner's Primer on B2B Sales
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Spotlight on the B2B Pricing Organization
This report, based on our PricingPulse research, shines more light on the composition, perspectives, and priorities of dedicated pricing groups in leading B2B companies.
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