PricingBrew

Subscriber-Only Tool

Already a subscriber? Login

Subscribe and get immediate access to this tool, full access to our research library, and much more...

The Marketing Research Interview Guide

Categories and Sample Questions for Developing Effective Marketing Research Interview Guides

In developing your marketing research interview guide, you can use the example categories and questions presented below as a starting point. In fact, a very robust and well-rounded interview guide can be constructed by simply developing at least one question in each category.

This tool is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Six Price Optimization Misconceptions Exposed

    Price optimization can provide a significant competitive advantage for the companies that have adopted it. This guide explores the mistaken beliefs that could be costing you sales & margin dollars.

    View This Guide
  • How to Price New Products

    In this on-demand webinar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.

    View This Webinar
  • Combating Competitive Pricing Pressure

    Pricing pressure is just a fact of life. But how well you handle that pressure can determine whether your business ultimately succeeds or fails. This guide exposes 15 ways to address (and prepare for) competitive pricing pressure.

    View This Guide
  • How Strict Pricing Enforcement Killed a Product

    Strict enforcement of pricing policies can seem like a great idea. But this comical case study sheds some light on the perils of enforcing policies that are lacking (and somewhat ridiculous).

    View This Case Study