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The Marketing Research Interview Guide

Categories and Sample Questions for Developing Effective Marketing Research Interview Guides

In developing your marketing research interview guide, you can use the example categories and questions presented below as a starting point. In fact, a very robust and well-rounded interview guide can be constructed by simply developing at least one question in each category.

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  • Exploring Four Different Types of Buyers

    To win a negotiation without giving up too much, it's important to understand who's on the other side of the table. This interview with Nelson Hyde teaches you about four types of buyers --- how to identify them and how to deal with them.

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  • Exposing the Secrets of Price Negotiation

    How do you protect your margins when your sellers are so outmatched? How do you keep them from falling for every trick in the book? And what does your pricing team need to know to provide another layer of protection?

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  • Improving Your Price Lists

    For many, price lists are their primary means of delivering prices to the field. But because they are such blunt instruments, price lists are not ideal for price realization. So how do you improve performance using price lists?

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  • The Fundamentals of Price Structure

    In this on-demand webinar, we explore ten different approaches for structuring your prices to align to customer needs and priorities---from bundling, add-ons and multi-part prices to volume schedules, surcharges, and more.

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