The Marketing Research Interview Guide
Categories and Sample Questions for Developing Effective Marketing Research Interview Guides
In developing your marketing research interview guide, you can use the example categories and questions presented below as a starting point. In fact, a very robust and well-rounded interview guide can be constructed by simply developing at least one question in each category.
This tool is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Pros & Cons of Different Pricing Locations
To help guide your decision about where to locate a dedicated Pricing function in your business, we've compiled this reference table outlining four typical locations, the rationale for each location, as well as the top pros and cons that have been reported.
View This Tool -
Profitable Pricing Enablement
In this on-demand webinar, you'll learn about the new "best practice" of leveraging data and technology to distribute pricing authority and control, without sacrificing improved pricing performance.
View This Webinar -
Using Pricing Analysis to Drive More Growth
Pricing analysis capabilities are usually only focused on pricing. But pricing isn't the only thing the analytical processes and underlying data can be used for. In this on-demand webinar, you will learn how answering other powerful questions can increase your impact and internal profile.
View This Webinar -
Pricing Tech Utilization: Users Vs. Laggards
Based on an in-depth PricingPulse research study, this briefing exposes the critical differences between the companies who are currently using pricing technology, and those who are not.
View This Research
Come Join Our Next Webinar
Making Sense of AI for B2B Pricing
Cutting Through the Hype to Deliver Tangible Pricing Performance Gains
