Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What does a real price segment look like? What defines it?
• Should we be able to command a price premium for every value-gap we identify?
• What if our competitors are outperforming us on every value-driver that really matters?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• What types of attributes should we think about for price segmentation?
• Why is customer retention so much more important in B2B than in B2C?
• Should I give my salespeople a specific price, or is a range OK?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?