Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• If we spot a potential customer defection early enough, can we turn it around?
• Why is customer retention so much more important in B2B than in B2C?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• What if our competitors are outperforming us on every value-driver that really matters?
• Aren't pricing outliers always a bad thing?
• Why are the early signs of customer defection so difficult to spot?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?