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Getting to the Right Number

Walter Paczkowski Shares His Perspectives on Using Advanced Analytics to Improve Prices

Prices should be informed by data. Not by intuition. Not by industry experience. And not even by competitors' pricing decisions (which are also likely to be ill-informed). But while the concept of pricing based on deep quantitative analysis is certainly appealing...and extremely beneficial...it's not yet being embraced by everyone. Why? In this informative conversation, Walter Paczkowski, Chief Data Scientist at Data Analytics Corp., discusses his new book on advanced pricing analytics and shares his perspectives on various challenges and opportunities he's identified through his work.

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