Getting to the Right Number
Walter Paczkowski Shares His Perspectives on Using Advanced Analytics to Improve Prices
Prices should be informed by data. Not by intuition. Not by industry experience. And not even by competitors' pricing decisions (which are also likely to be ill-informed). But while the concept of pricing based on deep quantitative analysis is certainly appealing...and extremely beneficial...it's not yet being embraced by everyone. Why? In this informative conversation, Walter Paczkowski, Chief Data Scientist at Data Analytics Corp., discusses his new book on advanced pricing analytics and shares his perspectives on various challenges and opportunities he's identified through his work.
This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Getting Beyond Pricing to Make a Real Impact
To be effective in B2B pricing, you have to be able influence all of the different functional groups involved. This guide exposes how to influence the upstream decisions that can ultimately make or break your pricing efforts.
View This Guide -
All About Price Optimization
The term "price optimization" is being thrown around with such abandon these days that confusion, rather than clarity, is the more likely result. In this on-demand webinar, you'll learn what price optimization really is and how it works.
View This Webinar -
Five Steps Toward Understanding Salespeople
A big part of pricing is influencing and motivating salespeople to price and discount more effectively. This guide helps you understand salespeople and learn what makes them tick.
View This Tutorial -
Pricing Tech Utilization: Users Vs. Laggards
Based on an in-depth PricingPulse research study, this briefing exposes the critical differences between the companies who are currently using pricing technology, and those who are not.
View This Research
