PricingBrew

Subscriber-Only Expert Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

Getting to the Right Number

Walter Paczkowski Shares His Perspectives on Using Advanced Analytics to Improve Prices

Prices should be informed by data. Not by intuition. Not by industry experience. And not even by competitors' pricing decisions (which are also likely to be ill-informed). But while the concept of pricing based on deep quantitative analysis is certainly appealing...and extremely beneficial...it's not yet being embraced by everyone. Why? In this informative conversation, Walter Paczkowski, Chief Data Scientist at Data Analytics Corp., discusses his new book on advanced pricing analytics and shares his perspectives on various challenges and opportunities he's identified through his work.

This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The Marketing Research Interview Guide

    Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.

    View This Tool
  • Influencing Internal Pricing Negotiations

    In B2B, the most costly pricing negotiations often take place within the confines of our own organizations. In this guide, you'll learn the top 10 strategies for negotiating better pricing outcomes with others inside your company.

    View This Guide
  • Using Pricing Analysis to Drive More Growth

    Pricing analysis capabilities are usually only focused on pricing. But pricing isn't the only thing the analytical processes and underlying data can be used for. In this on-demand webinar, you will learn how answering other powerful questions can increase your impact and internal profile.

    View This Webinar
  • Getting Them to Pay More

    How you get your customers to pay more without having to handhold every single transaction? In this session, learn how to influence willingness-to-pay consistently, systematically, and at-scale.

    View This Webinar